AI how we use for video editing, SEO and content.
This Video Works is born out of years of both filming, producing events of all kinds and programming, so its been quite natural for us to embrace AI as part of our service but the rate of development has been quite a surprise, and it is now something we rely upon a lot and in different ways.
We use AI within Davinci Resolve, our main editing software to analyse a subjects face and start the process of smoothing their skin, removing bags and subtly improving the way light falls on them across a whole clip. It does the heavy lift and saves masses of time and gives you a great starting point to work from.
Reducing time reduces costs and either enables budgets to stretch further or make something really important to the interviewee, maybe having a bad day the day of filming, and wanting a bit of a ‘lift’ on the footage, very affordable as a one off that normally would be out of the question.
That flexibility helps us help you and it is combined with AI in our programming to help write code, to research and write SEO, things we do everyday but the process is sped up and we pass the savings on.
It also helps produce content and in some ways that could be the most transformative change. We enjoy writing and creating articles, especially if we can get into the meat of a problem and find a real advantage or talking point for our client, but budget is usually the issue meaning we don’t get to help clients as much as we’d wish.
AI makes that a very different proposition and the search engines are pushing us into AI anyway in their drive for us to produce good, researched content that answers their search queries.
Filming an interview or piece on a business and its processes works wonders and helps get real SEO traction but once it has you really need to keep adding content too maintain and drive SEO performance.
AI especially when combined with stock footage is a great way to talk about issues relating to you business and your take on them. AI can produce the outline of an article and suggest alternatives and follow ups, combine with affordable stock footage that illustrates the point and edit the text to make the piece appear in your voice and to represent your business and values and optimise for SEO and you have an amazing resource that is very cost effective for producing content that will represent you and drive your business.
Coming from a research and programming background we use a technique in AI called ‘prompt engineering’ that enables us generate a style and accurate content as a really good starting point and turn that into a relevant article or really great video script. And we can help with that from generating the articles, editing and the footage and SEO, or any part of it.
The clip above talks about each way we use AI and the benefits it gives to us and our clients.