Marketing the FORD GTD with and without video
This clip looks at the announcement of the Mustang GTD which Ford will launch fully in 2025 as probably the ultimate road going Mustang. It will be a very special Mustang and priced from $300,000 with over 800 hp on tap and a very special chassis and body that Ford expects to produce a staggeringly good time around the Nurburgring.
My interest in the car is two fold, from a professional point of view I was interested to see how the car was announced in Cool Hunting, a style blog covering art, design, food and music surprisingly without a video to accompany the piece.
Cool Hunting also ran an interesting article of the Mustang Mach-E where they did feature video and it is interesting to compare the two in search, especially as certainly every other article on the GTD I’ve seen features video.
The car ranks top on searches with or without video but the impression of seeing the video prominently displayed within search is the differentiator – its a much more powerful draw and one you can replicate by adding video and optimising it for search.
The video covers this and some of the techniques used within the clip to market the car. They concentrate on interviews with the designers and engineers responsible and feature strong images of the car components as graphics or physically performing.
It is emotionally engaging and tells a story of how and why the car was conceived and developed and this is what we do on an admittedly much lower budget, but we are capturing the passion and commitment in our videos and creating the best impression we can.
On a personal level, the Ford Mustang has played a part in my life and always been a car that has captivated me. Long before I worked with Mercedes and began an expensive love affair with classic Mercedes, I bought a beautiful, now classic Mustang. It was a late 1970’s Mustang 2, not the Mach 2 I would so have liked it to be. It was bronze metallic with Wolfrace wheels and the obligatory vinyl roof.
Sadly as a student, no one would insure me so it had to go but I did drive it on a disused airfield beforehand. That car wouldn’t trouble any German performance car maker, though I suspect the new GTD may.