Hi. I’m Nick from This Video Works. We’re a small content marketing agency based in Worcester. We have offices in Edinburgh and London too. So we’re we do cover the whole country, but we’re not very big. It’s a very small team, personalised to really help. We’re very much research driven, and it’s a terrible pun, but we’re video focused. The reason being is that it’s very, very important to be able to get over exactly what you do in terms of the content that we provide for you. And we do do written content too, and we do podcasts and as well as video. But the really important thing is to, a, localise you for where you’re based, no matter how many locations you’ve got, to explain very simply what you do, to talk about key aspects of the business, and then to really focus on the answers that you give effectively to the queries that are being asked by Google and of the search engines, and also the AI LLMs. The way to do that is really quite simple. It’s to put it in code. The code is called Schema, written by Yandex, Bing, Google and Yahoo many years ago. We’ve been using it in the states for over ten years in video, it is really key to getting found. Huge companies do it in the UK, but it’s only really starting, I think, to be taken more seriously here. It’s used in traditional SEO, but it’s not been used to its full capacity. But with the changes in AI now, or changes in search through AI now, it’s absolutely essential. And video is perfect for getting you found because it allows us to take every single word that is spoken in the interview. I do interviews primarily. I do talking heads and also films which talk about what you do. But the content of the video is turned into a transcript, and that’s turned into code that Google and the LLMs can read instantly, and it’s very powerful. It’s also very important to make it simple, clear, straightforward, so the AI understands precisely what you’re trying to say and how you answer these queries, how you fit with your customer. If it’s not, they’re going to pass you by. And that’s why we also offer web design. I used to run a programming company in New York a long, long time ago. We brought it back to London and looked after some pretty large clients. The important thing is to be able to make sure that your website can be read by AI. It’s, again the same code is used, but it’s got to be straightforward. It’s got to be clear. You’ve got to make a very simple case for what it is that you do. The AI engines don’t understand what you offer, again, you’re going to get passed by, and it’s really important that you give that information. We’re very happy to help with that. That’s what we do. And I hope it’s of interest. Thank you very much.
