Content Strategy & Film

Hi. I’m Nick from This Video Works. We’re a small content marketing agency based in Worcester. We have offices in Edinburgh and London too. So we’re we do cover the whole country, but we’re not very big. It’s a very small team, personalised to really help. We’re very much research driven, and it’s a terrible pun, but we’re video focused. The reason being is that it’s very, very important to be able to get over exactly what you do in terms of the content that we provide for you. And we do do written content too, and we do podcasts and as well as video. But the really important thing is to, a, localise you for where you’re based, no matter how many locations you’ve got, to explain very simply what you do, to talk about key aspects of the business, and then to really focus on the answers that you give effectively to the queries that are being asked by Google and of the search engines, and also the AI LLMs. The way to do that is really quite simple. It’s to put it in code. The code is called Schema, written by Yandex, Bing, Google and Yahoo many years ago. We’ve been using it in the states for over ten years in video, it is really key to getting found. Huge companies do it in the UK, but it’s only really starting, I think, to be taken more seriously here. It’s used in traditional SEO, but it’s not been used to its full capacity. But with the changes in AI now, or changes in search through AI now, it’s absolutely essential. And video is perfect for getting you found because it allows us to take every single word that is spoken in the interview. I do interviews primarily. I do talking heads and also films which talk about what you do. But the content of the video is turned into a transcript, and that’s turned into code that Google and the LLMs can read instantly, and it’s very powerful. It’s also very important to make it simple, clear, straightforward, so the AI understands precisely what you’re trying to say and how you answer these queries, how you fit with your customer. If it’s not, they’re going to pass you by. And that’s why we also offer web design. I used to run a programming company in New York a long, long time ago. We brought it back to London and looked after some pretty large clients. The important thing is to be able to make sure that your website can be read by AI. It’s, again the same code is used, but it’s got to be straightforward. It’s got to be clear. You’ve got to make a very simple case for what it is that you do. The AI engines don’t understand what you offer, again, you’re going to get passed by, and it’s really important that you give that information. We’re very happy to help with that. That’s what we do. And I hope it’s of interest. Thank you very much.

We are a research led content marketing agency specialising in video-first digital experiences.

Based in Worcester, working between London and Edinburgh, we help businesses dominate traditional search and SEO for AI.

We combine research driven strategies with content creation to ensure you are visible and engaged when your audience is looking for answers, and crucially we help you build trust and interest in what you do.

Our experience in video, advertising and events, is also combined with a strong background in programming, enabling us build fast secure video friendly websites and social media campaigns that both search and AI understands.

We didn’t learn brand-building from a social media playbook or a trending TikTok filter. We learned it on the ground, shaping cultural narratives for global icons like Levi’s in New York.

In those rooms, we learned what actually moves people. It wasn’t slick 15-second sales pitches; it was subculture, raw narrative, and live energy. We worked on mini-documentaries, collaborated with rock bands and artists, around high-stakes flagship store launches. We proved that when you give a brand a real human story, you build cultural authority that lasts for decades.

Then, the digital world changed.

Today, creating extraordinary film and video is only half the battle. The internet is crowded, fragmented, and increasingly governed by algorithms and AI answer engines. A brilliant documentary or interview buried on a server creates zero commercial value.

“Algorithms don’t build emotional connections—people do. But without the technical infrastructure, even the greatest stories go unheard. We build the story, and then we build the engine that carries it.”

That is why we built a hybrid studio. We took the big-brand storytelling playbooks of New York’s creative agencies and fused them with advanced technical engineering.

We capture the human moments, the high-profile talent, and the authentic stories that make your brand irreplaceable. Then, our technical team gets to work, encoding the media with structured schema markup, optimising it for AI and search indexing, and pitching the narrative to tier-one press to earn high-authority backlinks.

We don’t choose between creative art and technical performance. We deliver both.

We focus heavily on executive camera coaching, deep narrative research, and AI schema indexing.

“We don’t just put a camera in front of people; our Talent Producer coach senior executives, celebrities, and real people on script delivery and narrative beats so they sound natural, authentic, and authoritative.”

Do you want to stand out in today’s crowded digital landscape?

We bridge the gap between corporate messaging and camera-ready delivery, guiding you during production

Our approach is underpinned by a deep understanding of AI, thorough market research, expert coding, and cutting-edge SEO, ensuring your business not only gets seen, but truly thrives.

But we also work to make it both cost effective and also easy to produce content that is actually going to work for you.

Click below too, to find out more about what we do and why it works

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