Hi, I’m Nick from this video works. We’re a video production company with a few little added extras that may make us particularly helpful to you. Firstly we build websites where required, we produce content written content as well as video content and we research everything beforehand to make sure that the content is answering all the queries that are being fed into AI based search and into social media. So you’re going to connect with your audience. The final thing that we do that isn’t directly related to filming and editing is that we do the coding to ensure that everything we produce, written or video, can be read by AI and the search engines instantly. That means we take a transcript, information about where you’re based, what you do, key sectors you work in, all those important aspects, and we put that into code. The code’s called schema. It’s written by Google, Yandex, Bing and Yahoo years ago. We’ve used it particularly in America, I’ve not seen so many people use it in the UK, but we’ve used it for years to take a script and to submit that to Google and the other search engines as code they can read. Now that AI dominates search completely, that code is so much more important than it used to be because it’s the language that AI uses and it reads the content immediately. That’s so important because now if AI doesn’t understand what you do, it’s confusing, it’s not clear, it’s going to pass you by and it’s going to recommend somebody else. The struggle now is to make sure that you get into AI overviews, that you’re recommended in citations and as a business that can be trusted and answers the queries that your potential customers are asking. We’ve got a pretty good track record of getting our clients into AI overviews. That goes from established businesses moving into new sectors to complete startups without even a phone number. It’s all about making sure that your content connects with its audience and that’s easy to do because we research it beforehand so we understand what people are looking for and we make sure that we answer those queries. And secondly, we submit it to AI and search engines for the AI instantly reads and connects with. And that’s really what we do, and that’s why what I think we do is really special and can really help people. The other things that we do, and this is coming back more to the filming side, but again offer advantages that maybe other people don’t quite offer. My background in film started a long time ago. I started to interview business leaders, politicians, all sorts of people all over Europe, in the US, particularly New York, and and here in London. The benefit coming from that is I learned very quickly how to put people at their ease and how to work with people who are very used to being on camera. Now, in the last few years, I’ve worked with much smaller businesses and people aren’t used to being in front of a camera and it’s quite daunting, especially if you’ve got a large crew who mainly are standing around waiting for something to happen. I try to avoid that at all cost because it really puts so much pressure on the person I’m filming. And I found that unless you’re used to a teleprompter, they can be an absolute disaster. If you’re used to them, they’re absolutely great. But if you’re not, you’ll read it and your eyes go left to right and it’s obvious to everybody watching. The alternative is to memorise a script and that’s so difficult, especially if you’re not an actor. So, I don’t recommend that. But what I do is I speak to you. I can be on camera with you. My voice can also be part of the recording, if that’s what you want. But generally speaking I don’t appear at all. What I’m doing is I’m prompting you on what you need to say. Beforehand you’ll have all the information, all my research, so you’ll understand exactly what we need to talk about. You won’t have to worry that I’m going to come up with something that will surprise you. But what will happen and this may surprise you but what tends to happen is that I will prompt you, you will talk about something that’s a passion for you, something that’s really special about your business, you’ll cover all the key points, but then you’ll start to add in anecdotes that neither of us had expected to turn up, but really demonstrate your commitment, your integrity, and your honesty. And that’s gold dust because anybody watching the footage is then going to relate to you and understand you and feel that connection. You’re coming over as a human being. This is why when I’m filming this sort of work, I treat it very differently to how I used to film commercials or huge events. This isn’t entertainment. I want it to be enjoyable to watch and I want it to be informative, but I’m aiming this to talk to people who are interested in what you do. What they want is clear information, just like the search engines AI chatbots want. I want them to understand what you offer, who you are, and why they can trust you. And we can get that over very easily. But we do that best talking one to one or one person just talking to the camera. That without bells and whistles is much more effective. All research shows it is. It’s not just my opinion. It’s it’s a very clear way to get information across. And that works both on long form video, So the videos we put on your website, on your YouTube channel, something you’d use in conferences, something you’d use in business meetings. The whole footage though is something we can then, if you like, dissect. We can take chapters from it, talk about different things and bring those out and use them, reuse them constantly as short clips we put on social media. And we can spread that across. We can localize everything. We can make sure that the initial footage that I filmed for you can be reused, cut up, reused again and again to really maximize the benefit you get from it, but also to make sure that you appear everywhere. Certainly everywhere that’s relevant to you. People like to see you appear on more than one platform. It gives them trust and it also helps again with AI and search to make sure that you get the recognition you deserve And you appear in citations, you appear in AI overviews. The way that I work is actually much more cost effective. You’re not dealing with a large film crew. You don’t have to be we don’t have to find a venue. Everything can be shot in an office really easily. I’ve got fantastic lighting equipment audio that can be adapted to whatever space we’ve got available. I can talk to you and prompt you about what we need to talk about. So you don’t need to have a director, you don’t need to have a producer, you don’t need to have lighting crew. You don’t need to have audio crew. I can do everything in that respect. And I know what you need to talk about. I know what we’re trying to get over, and I can encourage you to do that. But I can also encourage you to talk off the cuff about things that are of interest, that you might in the spare moment find relevant and want to bring out. That’s really important to be able to do that, and I give you that opportunity. I’m also not working to a fixed time. I just want to work with you for maybe an afternoon or a day, depending on how much we need to get through, to get as much information as possible that is going to be relevant. Then we edit that down and I can make you look your best, sound your best. But what I’m really trying to do is get over your honesty, your integrity, and your belief in what you do, and how that connects with your audience. Because it’s really, for the most part, I’m filming, I do have people I work with, but for the most part, when I’m filming, it’s just me. That really keeps the cost down. There’s no time constraint. You don’t need to worry. I mean, obviously, work to your time constraints. But from my side, if we overrun, that doesn’t change the cost. I want to get the very best for you every single time. So that’s very much a part of what we do and how how it works. Hope that’s of interest. Thank you.
