Content Strategy & Film

Hi. I’m Nick from This Video Works. We’re a small content marketing agency based in Worcester. We have offices in Edinburgh and London too. So we’re we do cover the whole country, but we’re not very big. It’s a very small team, personalised to really help. We’re very much research driven, and it’s a terrible pun, but we’re video focused. The reason being is that it’s very, very important to be able to get over exactly what you do in terms of the content that we provide for you. And we do do written content too, and we do podcasts and as well as video. But the really important thing is to, a, localise you for where you’re based, no matter how many locations you’ve got, to explain very simply what you do, to talk about key aspects of the business, and then to really focus on the answers that you give effectively to the queries that are being asked by Google and of the search engines, and also the AI LLMs. The way to do that is really quite simple. It’s to put it in code. The code is called Schema, written by Yandex, Bing, Google and Yahoo many years ago. We’ve been using it in the states for over ten years in video, it is really key to getting found. Huge companies do it in the UK, but it’s only really starting, I think, to be taken more seriously here. It’s used in traditional SEO, but it’s not been used to its full capacity. But with the changes in AI now, or changes in search through AI now, it’s absolutely essential. And video is perfect for getting you found because it allows us to take every single word that is spoken in the interview. I do interviews primarily. I do talking heads and also films which talk about what you do. But the content of the video is turned into a transcript, and that’s turned into code that Google and the LLMs can read instantly, and it’s very powerful. It’s also very important to make it simple, clear, straightforward, so the AI understands precisely what you’re trying to say and how you answer these queries, how you fit with your customer. If it’s not, they’re going to pass you by. And that’s why we also offer web design. I used to run a programming company in New York a long, long time ago. We brought it back to London and looked after some pretty large clients. The important thing is to be able to make sure that your website can be read by AI. It’s, again the same code is used, but it’s got to be straightforward. It’s got to be clear. You’ve got to make a very simple case for what it is that you do. The AI engines don’t understand what you offer, again, you’re going to get passed by, and it’s really important that you give that information. We’re very happy to help with that. That’s what we do. And I hope it’s of interest. Thank you very much.

We are a research led content marketing agency specialising in video-first digital experiences.

Based in Worcester, working between London and Edinburgh, we help businesses dominate traditional search and SEO for AI with well researched content and video.

The Video Works is me, I’m a writer, researcher and producer who learnt film along the way, I’m supported by five regular crew, editors and programmers as needed.

We combine research driven strategies with content creation to ensure you are visible and engaged when your audience is looking for answers, and crucially we help you build trust and interest in what you do.

Our experience in video, advertising and events, is also combined with a strong background in programming, enabling us build fast secure video friendly websites and social media campaigns that both search and AI understands.

I didn’t learn brand-building from a social media playbook or a trending TikTok filter. I learnt it on the ground, shaping cultural narratives for global icons like Levi’s in New York.

In NY agencies, I learned what actually moves people. We had to connect to sophisticated audiences, it was subculture, raw narrative, and live energy. I worked on commercials, mini-documentaries, collaborated with rock bands and artists, around international campaigns and high-stakes flagship store launches. We proved that when you give a brand a real human story, you build cultural authority that lasts for decades.

Then, the digital world changed.

Today, creating extraordinary film and video is only half the battle. The internet is crowded, fragmented, and increasingly governed by algorithms and AI answer engines. A brilliant documentary or interview buried on a server creates zero commercial value unless AI knows it is there and can ‘read’ it.

“Algorithms don’t build emotional connections—people do. But without the technical infrastructure, even the greatest stories go unheard. We build the story, and then we build the engine that carries it.”

That is why we built a hybrid studio. We took the big-brand storytelling playbooks of New York’s creative agencies and fused them with advanced technical engineering.

We capture the human moments and the authentic stories that make your brand irreplaceable. Then we get to work, encoding the media with structured schema markup, optimising it for AI and search indexing, and pitching the narrative to the relevant press to earn high-authority backlinks.

We don’t choose between creative art and technical performance. We deliver both.

We focus heavily on executive camera coaching, deep narrative research, and AI schema indexing.

“We don’t just put a camera in front of people; I used to coach senior executives and celebrities on script delivery, and now also people with no media experience on their delivery and the narrative so they sound natural, authentic, and authoritative.”

This is genuinely our favourite part, we can film anyone and help them tell their story with confidence and genuine emotion, sometimes it doesn’t happen quickly but with patience, the camera is forgotten and our clients deliver powerful cases for their business.

Crucially we use a script only for well researched prompts, we effectively film a genuine conversation complete with unrehearsed anecdotes and then edit to deliver it in the format you need. Be that a short film, presentation, commercial, interview or podcast. And from that of course we take social media clips.

We bridge the gap between corporate messaging and camera-ready delivery, guiding you during production while the camera roles. We tend to shoot one to one without additional crew for these clips and that means we don’t need to work to a set time window, we’d rather just get it right.

We can even coach or prompt you remotely while you film yourself through ideally an iPhone pro. We can even control the camera, using a mix of software and hardware developed for professional filming with iPhones, upload the content to the cloud and then edit. This is ideal for existing clients wanting to shoot quick clips for social media or to respond to a media event while it is still relevant to your audience.

Of course it is extremely cost effective too and if you are working to a tight budget, or just want to try being filmed without too much financial commitment, we may well be able to help get you started.

We can help with lighting, mics and any kit required.

Click below too, to find out more about what we do and why it works

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