Flex your SEO muscles with video

video researched, scripted and coded for search

Cinemagraph for a Birmingham gym and personal trainer, Studio 131, shot and edited by Serious Content, London
Video thumbnail for Hamlingtons Jewellers Grand Opening video, shot and edited by Serious Content, London

video that connects emotionally

your customers want to know you

Emotionally-connected consumers have a 306% higher lifetime value than customers who are satisfied.



We find out about you and your business, and what your customer is looking for.

Coming from a research background, we approach filming from wanting to understand your story, to be able to convey that to your audience, and find the answers they need from you.

Search listening is a key tool we use to do that. 


Next we work with you to tell that story, we want to convey your passion, and to answer those queries that are going to get you found.

We can script, or prompt, together we find the best way for you to reach out and connect.

We make the process relaxing and stress free and film what you do too.


Once we have the final footage, it’s edited to bring out your best.

And then it’s coded to get found by search engines and we write the code in the language they created for just this purpose, and it works, you can test they read what you’ve said in minutes.

By answering the queries that they are being asked, they know who to connect you to.

video made for content marketing

video made for stories, events and launches

We concentrate on introducing you and what you do to your audience. We launch new products, new lines in store, new services and live events, no matter how big or small, and get them connected to the community that wants to find them.

We like to think of video in terms of telling your story and answering search queries, but also as a means to launch events, because they are newsworthy and going to give you most traction.

What may in effect be an every day event to you, be that a product launch, PR initiative or live event, is likely to mean much more to your audience and we want to capitalise on that.

Our job is to get that found before it happens, or when and build the awareness needed.

In a nutshell, we help you tell Google and the other search engines directly what you do and show how that answers the queries they are being asked that should lead straight to your business …

… and we do that in the very same language Google and the other big search engines wrote to categorise the web.


Listening is key to research and that is where we start This Video Works

this video works

We chose the domain as it's a kind of 'does what it says on the tin' name.

So how and why does 'this video' work?

By listening, at least that is where it starts...


By understanding the searches performed by potential customers (we use ‘search listening’ to identify customer intent) and scripting and coding to answer those queries, we provide exactly what the search engines want.

It’s simply a winning combination. Good filming helps too.

The clip below shows the process.


How and why does this video work?

Nick Darcy of This Video Works

Nick Darcy

London based cameraman, editor, producer, scriptwriter, researcher, SEO and Schema coder.

I started in advertising as a copywriter in London, moved into scriptwriting and video, worked as a producer and casting director in New York.

I have a great deal of relevant experience in market research, it’s what I started in as a graduate recruit, and programming, Schema and SEO, which came much, much later, and I believe that combination makes me a safe pair of hands to get your video marketing live and connecting to your audience via search engines and social media.

Normally if you appoint a production company, you pay extra for research, scripting and you need a good SEO firm to do the Schema coding, well I do it all and I’m good at it.

I particularly love filming interviews that identify and respond to customer needs. They can make powerful stories that through search and social media, connect direct to your audience or community.

People spend 88% more time on websites with videos
Social Media Week

Get in Touch

If you like what you see, please give me a call …