Hi, I’m Nick from This Video Works. We’re a content marketing agency, small one admittedly, in Worcester and we’ve also got small offices in London and Edinburgh. So we cover the whole country. What we do, we specialise in SEO, video SEO and SEO for AI. We film videos, produce podcasts and we produce written content, and everything really is aimed at getting you found. So everything is researched beforehand, we put a great deal of effort into making sure that we understand exactly what your customers, prospective customers are asking Google and the other search engines in AI about relating to businesses such as yourself. And we want to be able to give those answers in very simple, terms so that AI in particular can understand you and not pass you by because if anything’s unclear for AI engines, LLMs, you’re probably going to just be passed by. You’ve got a little bit more flexibility with Google but again the clearer the more simple it is and the more straightforward outlining who you are, where you are, what you do and the answers that you provide to the queries your customers, potential customers are asking. Do that, you’re going to get into AI overviews, you’ll have citations, you’ll have recommendations, you’ll appear in voice search. If however you don’t make it easy, AI is going to pass you by and that makes running a business very difficult. So we’re here to help with that. We also produce websites, and the reason we do that, historically, I’ve run a program company in New York nearly twenty years ago. We brought it back over to London, we worked with huge companies. Where that comes into play now is just producing sites that are AI friendly, that are coded with schema to ensure that the LLMs, the search engines can instantly read and understand everything you’re putting in your website. If we produce a good video that is really well coded and found, yes, you’re going to get views from YouTube, all the other places we put it, but on your site, if your site isn’t well coded and isn’t understandable by AI then you’re reducing a huge amount of the interest you could be getting. So that’s what we do. Talking to people there’s a lot of confusion about how search has changed for AI and I thought it might be helpful to give a brief story if you like, but it’s an actual experience of mine as to how it helps. I’ve worked for the last couple of years as an AI beta tester for Google, specifically on AI podcasts. We do film podcasts and we now produce AI ones as well and they’re absolutely fantastic. They’re a really great way of getting you into AI overviews and we found them fantastic for getting into voice search. You can get an awful lot of information into them and you can edit them, can do all sorts of things with them. The issue that I had though, I wanted to start filming podcasts, normal podcasts, for websites too, and I wanted to start to use the new iPhone seventeen pro because it shoots Apple ProRes raw. But if you put two together, you can very cleverly produce a genuine stereo effect which I think works really well. For some clients it’s really quite valuable. There are a few issues with trying to achieve that and to tie it in and to sync it with your cameras and everything else. I use Blackmagic Pro Docs. Most of my editing is done in DaVinci Resolve. I can use all the Adobe Suite and I can use Final Cut Pro, but DaVinci is my favorite and that’s what I choose to use. It also allows me to add an Arri Lut onto the work that I’m doing which gives beautiful colours but that’s another story altogether. Finding a way to make all this equipment work for running four microphones, two cameras per person, It’s quite complicated and the issue that I was having was the audio was recording but it wouldn’t import into my editing software no matter which version I used whether it was Adobe, DaVinci, whatever, I searched online to find a solution. These products are very new, or were very new when I was doing this, and I couldn’t find anything. I couldn’t find it on DeepSeek. I couldn’t find it on Google Gemini. I couldn’t find it on ChatGPT. I have been working with Gemini for quite a while and I think I’ve got what is now the current live version, but when I had it first I was able to, and I still can do this, I was able to have ongoing conversations with it over a number of days and was able to use it if you like as my personal assistant and between us to work out what the issues were. I was feeding it all the information about the various mics I use, for recording devices I was using and where I was having an issue and what was being recorded and what I could reach and what I couldn’t reach. Gemini came up with all manner of solutions and we tested and we tested and it took us three or four days working quite closely. It’s bizarre to talk about working closely with the machine, that’s basically what was happening. And we came up with a really good solution, tested it as best I could. I then bought the equipment that I needed and Gemini, and this is the important thing for how AI search works, Gemini produced a shopping list of what I needed right down to the individual cables and where to purchase it from. There are only a number of major companies that sell this sort of equipment, I knew the companies already had accounts with them. But rather than just going into the websites and choosing what I wanted and trying to work things out and talk to technical support, I just added these items to my basket and purchased them. There was no looking around the site, no there was no need. And this is what we’re finding now that AI is really helping people just go direct to what they want, does research with them or for them, provides a link, they go and purchase, and they can make sure they’re getting the best price, they can edit and work with the AI to find exactly what they want. Now for advertising, I understand that is a difficulty, but as a consumer that’s fantastic and really that’s what I think AI is looking to do, provide them with the absolute best service. And I think it’s really important that as suppliers or companies offering services, that we put together the most clear, simple, straightforward information about what it is that we do, what it is that we offer, where we are, and everything that’s relevant. And we answer the queries that those customers or potential customers are asking so that we can aid them through normal search, but also through AI search to find exactly what they want. And that’s very much what we do. Video helps tell the story. The way that we film is very much about, unless you’re using an actor or somebody who’s very familiar with a script and teleprompter, I basically just talk to people. I’ve interviewed for many, many years business leaders, celebrities, all sorts of people who are very used to talking to camera, But more recently I’ve worked with people who are completely new to it and it’s daunting. So it’s much easier just to have a conversation with somebody like me who’s filming and editing afterwards whatever we’ve talked about. I know how to prompt you to make sure that you’re talking about what’s relevant. I know the answers I need you to come up with, and so I can keep prompting to make sure they come out. But at the same time, what regularly happens is when talking to you, hopefully I get you confidence quite easily, and you start to talk about what do, you give anecdotes about, that would explain why you do what you do, why you love the business so much, why it’s so important to you and the values and all those things and that is gold dust. It shows who you are as a person. It shows your commitment and that you care and that people can trust you and there really is nothing better. So we do get that through in film, but we can do pretty well with, written and visuals and we can also do it through podcasts which, they don’t have to be live, we can do live ones, but the ones that we film and then edit give us the greatest scope to do, to bring in all the search opportunities if you like. Hope that’s of help, thank you.
