Digital Marketing Benefits for Automotive SMEs
The clip above introduces both the report below but also an AI driven podcast we created to summarise the key points and to explain how each element works together to build a really impactful impression of a business. To a point each can be used individually but harnessing them together is key to really driving […]
Industry Specific Market and Marketing Reports
In this video we talk about introducing a series of market research reports to the site covering key areas of interest. The aim of the reports is to help small to medium sized business understand the best ways to market their business in a changing arena now driven by AI search and greater competition. The […]
Chatbots For Customer Facing Interactions
Chatbots have become an indispensable tool for businesses of all sizes, offering a wide range of applications to improve efficiency, customer satisfaction, and even internal operations. I realise I talk about how search engines use Chatbots in AI and conversational search a great deal, and don’t get me started about ‘agents’, but I thought it […]
Marketing Ideas for UK Food Producers: SEO and Content
I wanted to produce an article and report on on marketing for smaller businesses in the catering and food production industries, it is an area of interest to me having done major launches for a number of big brands across the years and also more recently specialist coffee launches in the US in Seattle and […]
Agentic Search Your New Personal Shopping Assistant
Google has introduced a new feature in Agentic Search and Shopping that acts as a personal shopper for consumers, helping them find exactly what they are looking for with really detailed searches. This service allows users to specify unique attributes, making it easier to find products that meet their specific criteria and budget. The integration of Schema and AI enhances the search experience, moving away from traditional single keywords to more complex long-tail keywords based on consumer intent. The announcement of this feature is recent, indicating a shift in how online shopping is evolving.
Filming with Blackmagic RAW, enhancing our video quality
Nick from This Video Works shares insights about the company’s expansion into filming with Blackmagic RAW, enhancing their video quality. He highlights the beauty of 6K resolution and the natural appearance of skin tones, which help create a genuine connection with the audience.
Market research reports as an SEO tool
In this video, Nick from This Video Works discusses the value of market research reports as an SEO tool. He explains how these reports introduce long tail keywords relevant to various sectors, helping businesses establish authority and connect with their audience. By providing annotated source material and useful content for social media, these reports enhance brand identity and improve search engine visibility. Nick emphasises the affordability of producing these reports and their potential for ongoing digital PR campaigns.
Agile Branding and Rebranding – what is it?
Marketing and SEO is going through a major shift as AI is enabling everyone produce far more content and the search engines to present it very differently. We now talk about SEO everywhere, social driven business and agile marketing.
Counselling Service for Polish Speakers in London
This is a multi page website in both English and Polish for a London counselling service including video, built by This Video Works to launch a new service by two Polish psychologists.
European Accessibility Act 2025
In this video, Nick from This Video Works discusses the implications of the new European Accessibility Act for businesses operating in the EU. He emphasises the importance of making information accessible, which includes implementing closed captions, transcripts, and audio descriptions for videos. The company is also enhancing website accessibility by adding features like adjustable font sizes and contrast options, along with an accessibility statement for clients. Nick encourages feedback to improve accessibility further and highlights the company’s commitment to ensuring their websites are easily found.
AI-driven search strategies for voice searches and Google AI overviews
The AI Revolution in Search: How UK Video Production and Web Design Can Thrive As a UK-based video production and web design company, we’ve always been at the forefront of digital trends. But the pace of change has never been more exhilarating – or challenging – than with the rise of AI-driven search strategies. […]
Understanding conversational search and SEO
This clip talks about ‘conversational search’ and how to approach getting that to benefit your business.
Video Editing Allows You To Focus The Story For Your Audience
A shot of video editing software to illustrate editing for video marketing.
I mainly edit in Davinci Resolve Studio but also Sony Catalyst, Final Cut Pro and the full Adobe suite. Audio is Audition and Steinberg.
SEO and Database Driven Websites
A boxing ring may seem an unusual visual reference for a web site but I build database driven sites for the specific purpose of getting video, social media and products, services and locations found.
Everything is contained and has power and purpose, and it functions exactly where and how it is meant to.
Research is Key to Connection
A library of books to illustrate research prior to filming for video marketing. Realistically most research is done online through search and industry media.
Understanding what specific audiences are looking for from a business and being able to answer those queries in a video and script is key to connection.