The work covers retail clients in jewellery and fashion, fitness with gym and personal coach, garages with a Harley Davidson and Land Rovers worked on.
There is also a selection of some of the work shot across the country for construction firms.
These mixed interviews, creating training videos and showing various construction processes, where we worked with a number of contractors and sub contractors as well as their clients.
There are also clips of a management consultant and a life coach included, also Susan, my old assistant, singing in a recording studio, plus events, opening ceremonies, a bit of B-roll and some example fixes to issues such as banding, in post production.
As This Video Works is about filming primarily I’ve not included any animation or motion graphics.
As most of what we shoot is interview related, I’ve only included a taster of those and many include footage relating to the business, stock and b-roll footage. I’ve included some stock footage where it is incorporated in the interview as I used it to give a visual impact to the point being made.
Though I can and do give basic media training as part of what I do, I’m now filming people far less used to being in front of a camera than previously and adding stock footage at appropriate points can really help. Everything is sorted in the edit and the client understands this is an option for me and that takes a huge amount of pressure to ‘perform’ off them. I don’t want them to ‘perform’, I want them to be honest and show up as who they really are but equally I want them to come over really well, so using stock footage or footage we shoot of the business, to subtly cover nerves and even add in dialogue we record later if a key point was missed, does occasionally help.
Finally I’ve added some clips shot on a new Sony, they were taken quickly, hand held in manual focus at 120 frames per second to give slow motion in camera, my Panasonic’s shoot at a max of 60 frames per second. Some were shot at night across the full length of the Serpentine and at Speakers Corner in Hyde Park. The waterfall and gull, were filmed in the Italian Garden in Kensington Gardens in really bright sunshine and I’m quite surprised at how much detail there is in the feathers as they do seem to reflect the light rather.
They were simply a first test on my way to a meeting in Fulham and back. I had no plans to ever use but they came out far better than expected. With more practice, time and a tripod, they would be better but they set a scene and show a capability with slo-mo I’ve not been able to offer previously.
The showreel has been recently updated behind the scenes and is now coded specifically for AI as well as in Schema, LLM’s can immediately understand everything contained within the footage, and we’ve added chapters to make it easier to navigate.
Welcome to our showreel. The first clips are from our intro video explaining what we do, how we use research and coding with video to get you found. In these clips shot from management consultant, we film him to camera but interspersed with strong images that reinforce his key messages. Two pianists help demonstrate the importance of developing your skills and the runner is used to represent determination. A mix of live interviews and stock footage to give the viewer a simple context in which to understand and remember the key points being made. Next, two directors of a construction company feature along with a variety of clips showing both construction processes and interviews on-site with two of their staff. The aim was to create a recruitment video for newly qualified graduates to consider construction and also to show the benefits of joining a family firm committed to both the safety and development of their staff. Key to the video was the aim to show a sense of fun, a genuine care for the staff and to move away from a traditional macho image of the industry. The next clips are for a specialist jeweller and vintage Rolex dealer in Warwick. We opened with their opening of a new larger store in the heart of the town. The mayor was present for the ribbon cutting and we filmed the opening ceremony and the party that followed. Warwick didn’t research well as a destination for jewellery or classic watches, so our next project was to create a series of informal videos, prompted to cover all the key points that search engines would be looking for to localise a business, and connect with likely shoppers searching in other locations too, particularly Leicester and Birmingham’s Jewellery Quarter, but also Bristol, Oxford and Stratford upon Avon. The clips are relaxed, friendly and welcoming, but cover all the key terms that would connect them to their chosen audience. The next three clips were for a local garage who shared a love of bikes. We introduced bikes and classic cars as well as their core Audis and Land Rovers, taking them from busy three or four days a week to booked up nearly a month in advance. The next two clips are to give a flavour of other projects. We filmed a gym and personal instructor as part of a business proposal to get funding and secure a much larger premise to concentrate on sports injuries. This was for a Birmingham charity. We used b roll to localise a business. Another project in construction saw us filming three supermarkets being constructed south of Manchester. The aim here was to demonstrate the breadth of services covered and by bringing the specifics of each into the script, we were also able to submit code to the search engines when the clips were online to enable them connect our client to potential specifiers looking to deliver similar projects. The final client clips are for Gabucci, a unique menswear store creating their own suits from Italian cloth and selling in tiny numbers from their store in Bath. We use a mix of live and stock to illustrate the points we’re trying to make, including about sustainability in fashion, traceability and dressing men for weddings. Interviews are relaxed, but prompted to ensure we don’t miss any key point we want to cover and have proved very popular with individual clips getting over twelve thousand views on the site alone. We produce video research to reach your chosen audience and code it to ensure the search engines make that happen.