How a talent producer helps non-actors shine on camera
The talent producer is focused entirely on the person performing to camera, their expectations, their nerves, their energy, and the quality of what they deliver. Without that separation of responsibilities, the human side of a shoot gets deprioritised under time pressure.
Tips to look natural on camera by just being yourself
Scripted or memorised delivery often increases self-monitoring and can contribute to stiffness on camera; studies comparing scripted versus prompt-led approaches consistently find more natural responses from prompt-led formats. These natural on camera tips exist precisely to address that gap.
Turn one business video into weeks of social content
How do you turn one business video into multiple pieces of content for social media, and keep publishing for weeks without touching a camera again? It’s a question many business owners never think to ask.
Video or Written Content Part 2: The UK Small Business SEO Guide
When it comes to video vs written content for small business SEO in the UK, the honest answer depends on three things: where your customers search, what type of query you are targeting, and whether your content is technically set up so that search engines and AI systems can find and read it at all.
Video or Written Content Part 1: Which ranks better on Google UK?
When it comes to video or text for Google rankings in the UK, ask ten marketers and you’ll get ten different answers. This guide cuts through the debate using real data, including RankRanger, Milestone Research, SISTRIX, and Brafton, so you can make the right format decision for your specific use case.
What to ask a video production company before hiring
Many business owners select a video production company much as they’d choose a restaurant: they look at the portfolio and pick the one with strong reviews. That approach works for dinner. It rarely works for video.