Video SEO combined with traditional and technical SEO
Like so many things getting SEO to function for video takes practise and a little knowledge and like starting to throw a pot, there is plenty of help and encouragement out there.
There is a great deal of emphasis placed on short for video for social media, generally under a minute long, and it does get the most views and is very important but using it on its own is not likely to generate much in terms of business revenue as short form video has the lowest memory retention levels, but combine with longer versions on your web site, optimised for search and ideally on a YouTube channel too and the ability to use it tactically to build a brand in conjunction with long form video answering your customers search queries gives you an immense advantage.
Google, Yandex, Bing and Yahoo wrote a language to categorise everything on the web and that is at the heart of making sure videos get found.
Large SEO companies drive big brands forward using it and probably having worked with them like me, many smaller firms offer the same. Additionally the key SEO products often include the capability to add within their software and training courses to show you how to use.
Firms like mine which combine the research, scripting, filming and editing with the SEO capabilities and ability to produce the best websites to manage and optimise video will become the norm.
Adding the SEO direct to the site’s database and connecting direct to search has to be the way forward.
