Having created an event video and shot lots of product video for Hamlingtons in Warwick, I filmed the partners talking together to create a series of clips that explained the various services offered.

The store has an excellent reputation in the town but Warwick isn’t seen as a jewellery shopping destination, so a key function of the videos was to address that and talk about Hamlingtons in relation to other locations, much more likely to be searched for jewellery purchases.

In the end we produced 17 videos covering a wide range of topics relevant to the store and to their customers.

That came from sitting them down for a couple of hours in a tiny basement with two cameras with wide angle lenses, two lights and me prompting them with questions based on my research. It’s not the best filming I’ve done by a long shot but we had one quick go at it and got a treasure trove of marketing content.

The plan was for them and their agency to use these as interview and explainer videos for product or service sections and within an FAQ section on their site, on their YouTube channel, for PR and to cut for smaller clips and use throughout their social media as opportunities arose.

Clips include investing in Rolex, vintage jewellery, choosing a bespoke engagement ring, choosing diamonds and trading jewellery you no longer want against new. They make a very good case for maximising the value of unwanted, quality jewellery.