Looking at producing an alternative intro video with the footage I inadvertently shot from my bike in Stratford, gave me a great opportunity to show how adding a bit of stock footage can really improve a clip.

Getting permission to shoot at Westfield, Stratford would probably not have been easy, I’ve shot large retail stores throughout the country and been involved in store openings here, in New York and Tokyo and getting the right permissions is important. But using pre-licensed images makes life a lot easier and you can often find gems like this time lapse scene that would have also been expensive to shoot.

The addition of footage from Westfield Stratford immediately gives a retail vibe. I’m almost tempted not to mention this extra footage is from Stratford in London, not Warwickshire.