How and why we use Search Listening

Screenshot from main intro video explaining how This Video Works uses search listening

The second part of our introduction to how we create videos to connect you to your audience, covers Search Listening.

By analysing thousands of relevant search queries, we are able to guage which are the key queries that should lead a visitor to your site, and we use this information to help us write answers to those specific queries in the script,, and in the code we use to tell the key search engines, what is in the script.

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