Video SEO starts with research. Understanding your audiences needs and pain points.
The way we search is evolving. Forget fragmented keywords. Conversational search is here, driven by natural language, voice queries, and AI.
What does this mean for your content, especially video?
- Intent is Key: Understand what your audience is asking, not just searching.
- Long-Tail Reigns: Focus on specific, conversational phrases.
- Structured Data Matters: Use schema markup to help search engines understand your content.
- Video Discovery: Optimize videos for conversational queries.
- AI Overviews: Aim to be the authoritative source that AI pulls from.
We’ve already seen incredible results, with clients dominating voice search and AI overviews in competitive markets.
Not only have they been consistently listed in AI overviews but also the listing has often included content about the business that we have submitted as schema-rich video content, and also AI driven pod casts.
Being able to gain insight into your customers and potential customers needs and pain points enables you to provide answers to their genuine queries in any clip we produce about your business, and that content can be and is being reflected in AI overviews.
I use a mix of search listening and competitor research, plus understanding and listening to your own experiences, to produce a script or prompts to cover in a video, or series of videos about your business, service, products, that cover the issues giving you the opportunity to answer each and to encourage customers connect with the business.
Being able to answer the queries within a clip conveys your interest in your customers and develops trust and builds a relationship, and then feeding those answers to search through video SEO, ensures the search engines can connect you to anyone searching for the same and similar queries.
I use key words and long tail key words that are bringing the important searches out and also those used successfully by any competitors, to ensure your most likely and valuable potential customers find you.
