In this video we talk about introducing a series of market research reports to the site covering key areas of interest.
The aim of the reports is to help small to medium sized business understand the best ways to market their business in a changing arena now driven by AI search and greater competition.
The first four will match the sectors we have also built demo web sites for, these are Food, Construction, Automotive and Wellness. We’ve also provided three for clients in Acupuncture and Psychology for new sites we are building, and one on the wedding market for Gabucci as they move more into dressing grooms and male guests for weddings.
Prior to producing the report for Gabucci, we produced a video on their wedding services and an AI generated podcast about the same services. Both have featured regularly in voice search and AI overviews with snippets taken from the dialogue to support their presentation.
The market reports we provide are aimed at helping people understand the changes coming through AI search and increased and diverse marketing competition and opportunities with social media, but they can have a secondary benefit in SEO terms and we are happy to produce similar reports, supported by video, blog posts social media and podcasts to help other companies present their experience of sectors they want to work in.
We also focus on the advantages smaller and leaner businesses have over their larger corporate competitors.
For any small business, standing out online can feel like a huge challenge. But by focusing your efforts smartly, you can build a strong digital presence that attracts customers and drives growth. Here are the key takeaways that apply universally in each of the sectors we have researched:
Integrate SEO & Content for Maximum Impact
Don’t treat Search Engine Optimisation (SEO) and Content Marketing as separate tasks. When they work together, your content gets found by the right people, builds your authority, and offers a great user experience. This builds trust and turns visitors into loyal customers.
Local SEO is a Must-Have
If your business relies on local customers, then Local SEO is non-negotiable. Make sure your Google Business Profile is accurate and complete, use local keywords, add great photos, and actively manage customer reviews. This is how you’ll appear in local search results when people are looking for businesses like yours nearby.
Tell Your Unique Story
Your small business has a unique story – your passion, your history, how you do things, and your connection to the community. Share these stories in your blog posts, on social media, and in your product descriptions. This creates an emotional connection with customers that big brands can’t replicate.
Visuals Grab Attention
High-quality photos and videos are incredibly powerful. They showcase your products or services, grab attention, and are highly shareable, especially on visual platforms like Instagram. Whether professional or DIY, compelling visuals are key to engaging your audience.
Focus Your Platform Efforts
With limited resources, don’t try to be everywhere. Identify the 1 to 3 social media or online platforms where your ideal customers spend the most time and where your content will resonate best. Focus your energy there for a consistent and impactful presence. As profits increase you can then begin to spread your presence, the new strategy of search everywhere comes at a cost and our advice is don’t rush into it and when you do expand into new social media, reuse existing content.
Leverage User-Generated Content
Encourage your customers to create and share content about your business. User-Generated Content (UGC) like reviews or photos builds authenticity, creates a sense of community, and acts as powerful social proof – often more effectively than your own marketing materials.
By embracing these strategies, your small business can build a robust online presence, connect with your target audience, and ultimately drive growth.
