This video was produced for Gabucci a couple of years ago while I was working as a beta tester for Google on AI generated podcasts primarily.
So, not too surprisingly, there is a twist. Instead of a script I’ve produced, the above video features a dialogue from a podcast created for Gabucci in AI and using my video scripts as prompt material.
This was produced in a beta version of Gemini AI and features two American ‘guest presenters’ who talk very convincingly about Gabucci and the services.
We’ve worked very hard to get Gabucci to appear in AI overviews on a tiny budget, and we’ve had a lot of success but this video outperformed everything else we produced and particularly in terms of voice search.
We regularly check how Gabucci perform against their competitors and generally four key companies regularly appeared in voice search, always Gabucci along with one or two of their competitors.
Over time Gabucci tended to be the one company that was always quoted in voice search and the clips were usually taken from this script. It’s only our internal research and purely observational but shows how an interesting article produced for audio/video can really benefit in search.
We can edit the final content, change languages and voice over artists, both actual or AI, even mix and match. The original AI based script is just an interpretation from my prompts.
We’ve done a few of these, both as more marketing driven focus but with others, used as actual podcasts, we’ve been able to prompt them to make them entertaining and perfect for social media as a PR tool, encouraging followers while still conveying key brand messages.
Unless re-recorded with human voices, we do make clear the content delivery is AI generated and that you aren’t listening to a real person.
When filming dialogue for video, whether artists, business owners or consultants, I’d always prefer to film the actual person speaking but not everyone wants to be filmed and AI does give us a tool to overcome that. For that I wouldn’t use the AI program used above as that is specifically for developing a podcast tool. What I can do is use actors and voice over artists but also convert my scripts into code and capture that to an app which ‘speaks’ the script to a Mac which then converts that to an audio file. The code I create enables me work with a large variety of ‘digital’ artists across nearly twenty languages, and a number of regional dialects plus I can set the tone, the speed and unlike the software above, I can create exactly the dialogue I want. The two resources enable us support video, commercial, social media and podcast audio with ease, quickly and affordably.
In each case having a script or audio transcript allows me submit structure data to Google and the other search engines to ensure the content is ‘read’ and the search engines can and will connect to the perfect audience. Video is currently outperforming all other content in organic search by 50%, the key is making sure that the search engines can actually understand what the video is saying, and that is what we do!
