An updated video covering wedding and tailoring with a twist.
We are in the process of planning a much more detailed approach to video to promote Gabucci’s wedding services for male guests, to promote the semi bespoke suits and tailoring and to show how easily they can support wedding planners to bring the male guests into the overall vision of the wedding.
This will be spring 25 now as we get the new season suits in ready to shoot. But for now we are using older footage mixed with stock footage from Pexels and Motion Array to give a flavour of what they do.
But there is a twist. Instead of a script I’ve produced, the above video features a dialogue from a podcast created for Gabucci in AI and using my video scripts as prompt material.
This is produced in a beta software program and features two American ‘guest presenters’ who talk very convincingly about Gabucci and the services, I can edit the final content but I can’t ask it to produce an actual script, just an interpretation from my prompts.
I’ve done a few of these, the Gabucci one above is more marketing driven but with others, used as actual podcasts, I’ve been able to prompt to make them very entertaining and perfect for social media as a PR tool, encouraging followers while still conveying key brand messages within the overall podcast. We do make clear the content delivery is AI generated and you aren’t listening to a real person.
When filming dialogue for video, whether artists, business owners or consultants, I’d always prefer to film the actual person speaking but not everyone wants to be filmed and AI does give us a tool to overcome that. For that I wouldn’t use the AI program used above as that is specifically for developing a podcast tool. What I can do is use actors and voice over artists but also convert my scripts into code and capture that to an app which ‘speaks’ the script to a Mac which then converts that to an audio file. The code I create enables me work with a large variety of ‘digital’ artists across nearly twenty languages, and a number of regional dialects plus I can set the tone, the speed and unlike the software above, I can create exactly the dialogue I want. The two resources enable us support video, commercial, social media and podcast audio with ease, quickly and affordably.
In each case having a script or audio transcript allows me submit structure data to Google and the other search engines to ensure the content is ‘read’ and the search engines can and will connect to the perfect audience. Video is currently outperforming all other content in organic search by 50%, the key is making sure that the search engines can actually understand what the video is saying, and that is what we do!
