Research is Key to Connection

Library of books to illustrate research prior to filming for video marketing

A library of books to illustrate research prior to filming for video marketing. Realistically most research is done online through search and industry media.

Understanding what specific audiences are looking for from a business and being able to answer those queries in a video and script is key to connection.

How to beat AI in search

This clip follow lots of research into how AI is affecting online search optimisation and the volume of content currently being produced, and how well researched, well produced video, that is also coded for the search engines to read can and will outperform AI in search.

This clip talks about how we work with you to help you talk confidently on camera to introduce your business or consultancy.

Introduction to our services, video produced to be found.

Screenshot from main intro video explaining how This Video Works gets footage found online

The above video is a compilation of the five clips that explain what we do in terms of getting the videos we produce, found. The first is on our home page. We use a combination of good research, to understand your business and ideal customers, a good script to connect the content to the searches […]

YouTube Creator Insights

Screenshot from main intro video explaining how This Video Works uses creator insights

This third clip talks about the developments in YouTube Creator Insights that we hope will give us a greater ability to target YouTube content to precise audiences, interested in our clients offerings.

Traditional SEO supports what we do

Screenshot from main intro video explaining how This Video Works uses traditional SEO

The fourth clips talks about how we use traditional SEO, video SEO and AI in particular to identify key terms used by you and your competitors, relevant to your business and the video. I talk about Google’s latest core update and how that benefits video as a marketing tool and also you as a business.