Industry Specific Market and Marketing Reports
In this video we talk about introducing a series of market research reports to the site covering key areas of interest. The aim of the reports is to help small to medium sized business understand the best ways to market their business in a changing arena now driven by AI search and greater competition. The […]
Marketing Ideas for UK Food Producers: SEO and Content
I wanted to produce an article and report on on marketing for smaller businesses in the catering and food production industries, it is an area of interest to me having done major launches for a number of big brands across the years and also more recently specialist coffee launches in the US in Seattle and […]
Agentic Search Your New Personal Shopping Assistant
Google has introduced a new feature in Agentic Search and Shopping that acts as a personal shopper for consumers, helping them find exactly what they are looking for with really detailed searches. This service allows users to specify unique attributes, making it easier to find products that meet their specific criteria and budget. The integration of Schema and AI enhances the search experience, moving away from traditional single keywords to more complex long-tail keywords based on consumer intent. The announcement of this feature is recent, indicating a shift in how online shopping is evolving.
Research is Key to Connection
A library of books to illustrate research prior to filming for video marketing. Realistically most research is done online through search and industry media.
Understanding what specific audiences are looking for from a business and being able to answer those queries in a video and script is key to connection.
How to beat AI in search
This clip talks about how we work with you to help you talk confidently on camera to introduce your business or consultancy.
Introduction to our services, video produced to be found.
The above video is a compilation of the five clips that explain what we do in terms of getting the videos we produce, found. The first is on our home page. We use a combination of good research, to understand your business and ideal customers, a good script to connect the content to the searches […]
YouTube Creator Insights
This third clip talks about the developments in YouTube Creator Insights that we hope will give us a greater ability to target YouTube content to precise audiences, interested in our clients offerings.
Traditional SEO supports what we do
The fourth clips talks about how we use traditional SEO, video SEO and AI in particular to identify key terms used by you and your competitors, relevant to your business and the video. I talk about Google’s latest core update and how that benefits video as a marketing tool and also you as a business.