We filmed Ali talking about the new colours and fabrics for Autumn including a renewed interest in velvet in men’s fashion, and interspersed images of the new suits and jackets within the footage.

As well as filming we photographed and added to the site nearly 200 new products across the various brands and optimised each for SEO.

Finally, we added a few more blog posts about the various labels and new collections to the site. This season we have seen much more interest in sustainability and traceability which is a very positive development.