interview watched 8000 times in 6 months
This is a short video for Gabucci menswear in Bath, talking about the previous season, Covid and stock and fabrics for 2021. This features on their site and has been viewed nearly 8000 times in the last 6 months.
Ali who owns the shop is very well known and respected in the city and in the fashion business and customers and friends alike enjoy seeing him on these videos and they drive considerable traffic through video search as well as traditional search. One key factor is adding video has been to increase the visits to the site via mobile considerably. Visits from laptop and PC have always been excellent and continue to grow month on month but during the last two years the mobile audience has grown from 10% of all visits to approaching 70% this June (2021), more than doubling total visits.
Update December 2022
When I replaced this video on Gabucci’s home page with one for the next season, and moved it to their blog, I expected it still to get views but nothing like the same volume, however, when putting our new showreel together, I checked it again. Even though two years old, it’s still getting views and has now passed 12,000.
It still answers queries asked in search. We’re just in the process of updating the database to enable us add more tactical SEO so we’re looking forward to more success in 2023.
Transcript below
Autumn/Winter 2020, we’ve had a long, long summer during the COVID. And the business obviously was shut for four months. But fortunately, we managed to survive it. We opened up, and we managed to get our Autumn/Winter stock as we all did before, because it takes something like eight, nine months to produce it.
We’re still doing bright colours when it comes to shirts, the jackets, the trousers, the socks. We’re still keeping the image very bright and colourful. And the sizes, again, we go up from sizes Small to 4XL, so any size, any age. And we still decided to keep the fabrics very lightweight, because the winter seems to be getting shorter. And we’ve got a lot of our wedding outfits. So we’re hoping from after Christmas, people will start getting married, and the weddings will be back to normal again.
We’re producing our own merchandise. We buy our own fabric. We get them designed for us, our own label. So they’re all produced mainly in European countries, Italy, Spain, Portugal, Germany, and very limited quantity, and that’s why we’ve got variety. There’s always something for any age, any size.
And we’re still carrying on with our Smedley. We’ve got the fine Merino wool again for Autumn/Winter. We produce our own cashmere knitwear and the waistcoats, especially, and the gilet are very fashionable. So a lot of our jackets, we seek to have a little bit of trimming on them with a nice waistcoat, so you could make it smart, but wear it as a sport jacket, casually.
We’ve got our own shirts, overcoats, jackets. They all produce for us our own suits, our own labels. So we managed to get 80% of it back into UK. And this time of year, we do very well with our leather jackets. And our scarfs, we do very well with our scarf this time of year. Apart from being a nice accessory, a lot of people intend to buy it as a Christmas present as well.
It is a nice, colourful, easy Christmas present to buy, because everybody intends to wear a scarf during the winter. And the belts, again, we do very nice colourful belts and nice leather. So there’s always something for somebody, especially for Christmas coming, because you get after so many years of marriage, you don’t know what to get the guys, so there’s always something to buy for him, for a surprise.
