Introduction to our services, video produced to be found.
The above video is a compilation of the five clips that explain what we do in terms of getting the videos we produce, found. The first is on our home page. We use a combination of good research, to understand your business and ideal customers, a good script to connect the content to the searches […]
How and why we use Search Listening
The second part of our introduction to how we create videos to connect you to your audience, covers Search Listening. By analysing thousands of relevant search queries, we are able to guage which are the key queries that should lead a visitor to your site, and we use this information to help us write answers […]
YouTube Creator Insights
This third clip talks about the developments in YouTube Creator Insights that we hope will give us a greater ability to target YouTube content to precise audiences, interested in our clients offerings.
Traditional SEO supports what we do
The fourth clips talks about how we use traditional SEO, video SEO and AI in particular to identify key terms used by you and your competitors, relevant to your business and the video. I talk about Google’s latest core update and how that benefits video as a marketing tool and also you as a business.
Video to compete with competitor advertising
The final clip talks about using video to highlight the tangible benefits of your business as an alternative to discounting to compete with online advertising.
Lithium-ion battery alternative from discarded crab shells
This sounds like a really good environmental news story. I travel a lot and want to do what I can to reduce my carbon footprint but worry about the huge environmental cost of mining and the production of lithium batteries, which puts me off getting an EV for now, so an alternative is exciting. A group […]
Solar panels and sheep, an environmentally positive partnership.
We take a great deal of interest in sustainability particularly in the fashion industry. I’ve worked for many years with a client/friend Ali at Gabucci as he works to stock more environmentally friendly stock and select suppliers by how they treat the environment and also their staff. I’ve also worked, a little time back now […]
So much going on …
Our third article on the weekend’s music and theatre events sees their popularity rise The aim of the listings of Bath events was really to give us an excuse to suggest shirts to buy to keep the interest going though the season. The more we look for interesting events that we think Gabucci‘s customers will like […]
True Self Liberation
True Self Liberation is an online therapy service designed to fix real issues Aimed at a customer base in the US and UK, this service has been devised principally to help people who are familiar with counselling and therapy but looking for results. Click the image above to visit. The site is designed to break […]
Unexpected benefits of a transatlantic production co
A couple of unexpected benefits of dealing with a small but transatlantic production co You may have noticed a slight James Bond theme going on here which may seem at odds with the headline, but bear us out. This Video Works is two producers and scriptwriters working together, Nancy, New York based and myself, who […]
Busy weekend in Bath, Joe Lycett live, Into The Woods at the Theatre Royal and Keynsham Music Festival
Busy weekend in Bath, Joe Lycett live and Terry Gilliam’s Into The Woods at the Theatre Royal We are adding posts on Instagram and within the Gabucci site blog to promote local events and suggest shirts to fit with the events. This is going to be a busy weekend in Bath and we’re recommending Into […]
Casentino cloth
Casentino a famous Italian wool, is in danger of losing its last regional factory in Tuscany Gabucci, one of our clients, specifies both British and Italian wools in the production of their suits and Casentino, a wool from Tuscany, is one of their favourites. It is both durable and water proof and was a […]
Content creation to support business
Matching shirts to festivals For Gabucci, as well as producing videos about the store and services, we are starting to link the shirts to local and wider events where they would be particularly suitable. We are doing this on Instagram and within the Gabucci site blog and we began with guitar themed shirts for Glastonbury. […]
Technical SEO and web development
Technical SEO and web development services Outside of filming and production, most of our support work seems to go into producing fast, secure, mobile friendly sites capable of running video well, and providing the technical SEO to ensure they are found. We also provide fast, secure hosting and site management, taking care of all legal […]
An idea simply connects
An idea simply connects two people The mural is from outside our old recording studio in Birmingham’s amazing Custard Factory from before the pandemic and I always found it inspirational. What thisvideo.works does is tell a story in a way that is compelling and connects the viewer with a solution they’ve been searching for. We’re finding the idea […]