How to get the best value from social media
An explanation of how to repurpose video for social media shorts with a little re-editing, new stock shots and a new voice over
TikTok announce bigger, much bigger video description
TikTok enables better search TikTok has expanded its post description field from 300 characters to 2,200 which enables us to talk about the clip and what business it relates to and where it is, and to get it found. The TikTok algorithm, as on the Chinese version, is really adept at linking younger audiences with […]
Everyone needs a bit of B-roll
Footage of Warwick for Hamlingtons, shot by Serious Content, London
Individual jewellery clips
ring bokeh shots for Hamlingtons, shot by Serious Content, London
Dwell Time
Engaging with your target audience is crucial. Dwell Time – the time a visitor spends on your site – is important in terms of SEO. It’s widely known that a website visitor gives your site between 5-15 seconds to find what they are looking for. They will remain if they find content that is […]
Serious Content are working with 2 CAA approved drone companies
Dog and drone I’m starting to get lots of requests for drone footage, particularly in construction and have looked for people I can work with to provide that. Very pleased to say I have found two companies, both CAA approved that I will use for forthcoming filming. Once I have live footage from a […]
Capturing a jerky wasp in post production
Wasp on a hot saddle! I tested a new ND filter set on Saturday when we had some really nice hot sun. A white saddle in direct sunlight was ideal to test the filters but a little wasp decided to join me so I quickly tried to film the chap. The result of course was […]
Removing banding and other post production techniques
This Video Works provide post production services for other companies and also individuals.
Motion graphics for a programming firm
Motion graphics for my old programming firm Hound Street was my programming and online research firm I started in NY well over ten years ago. It quickly moved to London though we kept mainly US clients for a long time, my programmers were in Portland, Oregon and India. I still do a little coding as […]
When to use an animated gif or a cinemagraph
Brilliant for social media, animated gifs and cinemagraphs are ideal means to convey some fast loading information or just capture the visitor’s imagination.
Christmas in a simple winter wonderland
We’ve put together a few short Christmas clips for clients and this is a good example of how quick and easy it can be to produce.
Time-lapse and stock video
Video captures the imagination It can really drive a promotional message home. There is also a wealth of ‘trickery’ I can add to spice up quite mundane images to bring or create life in a clip. Time-lapse is a great example of this and this is one I’ve used for my programming firm very successfully. […]