Automotive industry Schema and Video SEO
Automotive industry Schema and Video SEO This video talks about marketing videos in the automotive world and how Schema in particular helps promote them online. Schema works particularly well in the automotive sector as it is already coded for brands, products and technical procedures. Couple this with the ability to localise a business and answer […]
Schema for the healthcare industry, gyms, trainers and practitioners
Schema for fitness and healthcare The strongest area of business for Schema to help promote a business is healthcare which includes not only the medical industry, but also all the other aspects of healthcare including fitness and alternative therapies. Schema is looking to include all the symptoms and ailments one might be searching […]
Explaining researching and writing scripts, Schema, Video SEO and how we get you found in a little more detail.
Explaining Video SEO This is just over ten minutes of the basics of what we do and why it works. In essence, we research what you do, we look at who is looking for your products or services, and why. We look at your competition and the wider market and what is happening on a […]
BERT and VideoBERT
BERT and VideoBERT Google’s latest algorithm and predictive video search. BERT is the latest, important, upgrade to Google’s search algorithm. It is bringing machine learning algorithm’s understanding of content and context much closer to ours with the result that searches will be better, closer to what we are actually asking for and crucially, much more […]
Custom Gutenberg Blocks project
Website built with custom Guttenberg blocks and SASS for technical SEO and video headers by Serious Content, London
Eats, Shoots and Leaves
BERT’s understanding of context is much closer to ours Eats, Shoots and Leaves by Lynne Truss is famous for explaining punctuation and pointing out how a simple comma can change the context of a sentence completely. If it’s hard for us, how hard is it for search engines? BERT is Google’s latest search algorithm and […]
Technical SEO – what is involved?
Image of sifting flour, demonstrating on a blog how technical SEO clears obstructions to fast sites and video, from Serious Content, London
Bringing the Jewellery Quarter to Warwick
Production of 17 interview videos for SEO and FAQ Having created an event video and shot lots of product video for Hamlingtons in Warwick, I filmed the partners talking together to create a series of clips that explained the various services offered. The store has an excellent reputation in the town but Warwick isn’t seen […]
Dwell Time
Engaging with your target audience is crucial. Dwell Time – the time a visitor spends on your site – is important in terms of SEO. It’s widely known that a website visitor gives your site between 5-15 seconds to find what they are looking for. They will remain if they find content that is […]
Harley Davidson MOT
Grove MOT a stunning Harley Davidson Breakout The first video looks at all the services from general garage to 4×4’s and classic cars for Grove Garage near Chipping Campden in Gloucestershire, but the second video concentrates on the process of an MOT for motorcycles and in this case a Harley Davidson. Video makes it so […]
Video and website for local garage
Serious Content were asked to produce a simple website for a local garage to announce that they were starting to MOT motorcycles.
Series of menswear marketing videos for Gabucci
Shot in a single day along with a photoshoot of suits and shirts, we have produced an introduction video for the home page, a series of three videos about their tailoring and bespoke services and two further videos introducing their main brands, Claudio Lugli and John Smedley.
Closed captions add SEO capability to your video
There are many reasons to add closed captions to your video content in terms of both user experience and SEO.
Video and customer engagement
In today’s competitive market businesses need to engage effectively with both prospective and existing customers.
Video in digital marketing strategy.
Video can play a strategically powerful role in any digital marketing strategy. It has the power to attract and immediately engage site visitors. It also encourage them to stay longer – around two minutes longer it’s been estimated, allowing you more time to get your message across.