Spring Shirts Video for Gabucci Menswear Bath

This is a presentation about Gabucci, a menswear store located on Milsom Street in Bath that specialises in high-quality shirts. The store is internationally famous for its shirt collection, carrying various brands including Italian Claudio Lugili, R2, Eterna, and Giordano, as well as their own exclusive Gabucci brand.
Promo video for Gabucci outlining new seasons shirts, tailoring, services for 2026, produced by This Video Works, London and Edinburgh

This is the first of the product related new videos talking about the services and bespoke stock that Gabucci sells, and features the shirt labels they stock and the personal service they give.

This is aimed at telling a bit about the history of the store, it’s amazing international reputation and about the high quality fabrics they specify, and the fit they can achieve through personal tailoring services they offer in house.

The European brands they stock are well known and highly regarded but many customers have no idea that many of the shirts are specified for Gabucci and only stocked here.

The Gabucci brand naturally only features their designs but also Claudio Lugli, a well known and collectable Italian designer label produces a completely original series each six months for Gabucci you can only buy from them. 

The initial video is quite long, over 11 minutes and broken into chapters but it will be use as the basis of shorter videos and short form videos to convey specific promotions, aspects of the stock and service, and key marketing messages through social media.

Behind the scenes the video is coded for both traditional and AI based search, including being coded for key AI search engines including ChatGPT, Gemini and Perplexity. 

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