Gabucci Winter Video 2020 (updated)

Gabucci video winter 2020 talking about the season, Covid and hopes for 2021

interview watched 8000 times in 6 months This is a short video for Gabucci menswear in Bath, talking about the previous season, Covid and stock and fabrics for 2021. This features on their site and has been viewed nearly 8000 times in the last 6 months. Ali who owns the shop is very well known […]

Solar panels and sheep, an environmentally positive partnership.

Solar panels and sheep, an environmentally positive partnership to illustrate article on fashion and sustainability - image courtesy Adobe Stock

We take a great deal of interest in sustainability particularly in the fashion industry. I’ve worked for many years with a client/friend Ali at Gabucci as he works to stock more environmentally friendly stock and select suppliers by how they treat the environment and also their staff. I’ve also worked, a little time back now […]

So much going on …

Gabucci take on a cycling shirt, beautiful fabric with lots of tiny cyclists depicted, to describe a busy weekend of events in Bath

Our third article on the weekend’s music and theatre events sees their popularity rise The aim of the listings of Bath events was really to give us an excuse to suggest shirts to buy to keep the interest going though the season. The more we look for interesting events that we think Gabucci‘s customers will like […]

5 new videos for Gabucci

Ali from Gabucci talking about the 22 summer menswear season

new videos created to show the breadth of a fashion store We’ve just added five new videos to Gabucci to talk about the services they offer as well as introduce new stock for the summer 22 season. The first video covers the Summer 2022 season. We talk about the stock and ranges available and about the […]

Serious about content

Serious about producing excellent content … We are serious about content. Researching it, writing it, coding it and getting it found. And getting it found involves research, writing and coding, of SEO and Schema, to ensure the content does get found, and by the right audience. We interview businesses about what makes them special. And in […]

Stockholm fashion focus on sustainability

recycled fashion

Stockholm Fashion Week has just ended with a strong commitment to tackle the issues of waste, over production and toxicity and looking at ways to increase recycling of materials. The event included numerous events talking about Sustainable Fashion, the whole show mixing discussions on sustainability, technology and creativity and how they can benefit everyone.

Sustainable men’s fashion at Gabucci (updated)

Van Gils sustainable fashion in video with Stella Era

Gabucci stocking sustainable men’s fashion   Gabucci stocking sustainable men’s fashion I produce video and photography content for Gabucci but also write a few blog posts relevant to his market and the labels he sells. This season no exception except for the growing interest in sustainability and traceability in fashion that is really great to […]

Video advertising suits and tailoring for weddings

Video about wedding services and tailoring during the pandemic

Video advertising suits and tailoring for weddings We produced a video promoting suits and tailoring for weddings as the UK market opens up for weddings. Our client, Gabucci, also produces suits for private schools and for proms and wanted to promote those too, and they are covered at the end of the video. The clips […]

Claudio Lugli marketing video for Gabucci

Video thumbnail for Claudio Lugli introduction video for Gabucci Menswear in Bath, shot and edited by Serious Content, London

Claudio Lugli shirts are not for the shy, retiring type. Ali sells amazing Claudio Lugli shirts in his Bath store Gabucci. He talked a little about the colourful and witty brand and why it is so popular.

John Smedley product video for Gabucci

Video thumbnail for John Smedley introduction video for Gabucci Menswear in Bath, shot and edited by Serious Content, London

As part of a series of videos Serious Content produced for Gabucci this spring, we focussed on two key brands, John Smedley and Claudio Lugli which really represent both ends of the fashion spectrum that Gabucci offer.

Series of menswear marketing videos for Gabucci

Claudio Lugli introduction video for Gabucci Menswear in Bath, shot and edited by Serious Content, London

Shot in a single day along with a photoshoot of suits and shirts, we have produced an introduction video for the home page, a series of three videos about their tailoring and bespoke services and two further videos introducing their main brands, Claudio Lugli and John Smedley.