What to ask a video production company before hiring
Many business owners select a video production company much as they’d choose a restaurant: they look at the portfolio and pick the one with strong reviews. That approach works for dinner. It rarely works for video.
How to Get Your Business Cited by AI Chatbots in 2026
AI chatbots are now answering buying decisions, service queries, and local recommendations in real time. If your business isn’t being cited as a source in those answers, you’re invisible at the most valuable moment in a customer’s research.
How Schema markup helps your business appear in AI search
If you’ve ever wondered how does schema markup help a business appear in AI search results, the answer comes down to one word: clarity.
Why an Integrated Content Creation Studio Makes More Sense Than Five Separate Agencies
This Video Works was built differently. We are a content creation studio that combines video, digital PR, written content, consumer intent research and full search optimisation — including schema markup — under one roof.
Schema markup vs traditional SEO in an AI search world
Is schema markup more important than traditional SEO now that AI dominates search? Every UK marketer working in search right now is quietly asking the same question.
AI citation SEO for UK businesses: a practical guide
AI citation SEO UK is the discipline of earning source mentions inside AI-generated answers, not just positions in the ten blue links.
Structured data for SEO: schemas, JSON-LD and rich results
Google can crawl your page. That doesn’t mean it understands it. Crawling reads the words, structured data gives it meaning.
AI Search Visibility in the UK: Tools and Agencies Compared
UK businesses are actively losing enquiries to competitors who appear in ChatGPT responses, Google AI Overviews, and Perplexity answers, and closing that gap is precisely what AI search visibility in the UK is now about. Many firms don’t yet track where they stand in AI-generated results, which means the gap between “we have a website” and “we […]
Appear in Perplexity citations: the practical SEO guide
If your pages aren’t appearing in Perplexity citations, the problem is rarely poor content quality. Perplexity evaluates roughly ten pages per query and cites just three to four, a 30, 40% citation rate at best, and most pages that get pulled into the evaluation never make it through. The decisive factor is nearly always structure: […]
UK Video Production Companies Compared: 2026 Guide
Getting quotes from UK video production companies is a strange experience. The numbers vary wildly, the showreels all look polished, and many quotes fail to itemise what you’re actually paying for. You’re left trying to compare a £2,500 freelancer with a £15,000 agency quote, using nothing but gut instinct and a few impressive client logos. […]
Structured data vs meta tags: what matters more in 2026
Anecdotally, many businesses assume that filling in their meta title and description counts as “doing SEO.” It doesn’t. In 2026, the gap between that assumption and what actually earns rich result eligibility and AI citation likelihood has never been wider. The structured data vs meta tags debate isn’t purely academic. These two tools serve fundamentally […]
AI SEO for small businesses: tools and a 30-day plan
Search results look different in 2026. Google AI Overviews now summarise answers at the top of the page for a significant share of queries. Perplexity cites specific sources by name, and ChatGPT and similar large language models can recommend businesses directly in response to questions like “who should I use for X in London?” For […]
Schema markup for UK businesses: a practical guide
Nick from This Video Works discusses the underutilisation of Schema markup in the UK, where only about 11% of companies use it despite its critical importance for modern search optimisation. He explains that while major companies implement Schema, smaller UK businesses largely ignore this powerful SEO tool. Schema markup helps websites get found in AI-driven search results, improves citations, enhances visibility in AI overviews, and is particularly effective for voice search recommendations. Nick emphasises that with AI now driving search, Schema has become essential for businesses wanting to be discovered online, and encourages UK companies to start implementing this crucial technology.
Video schema markup: a practical VideoObject guide
This content discusses the importance of video schema markup for search engine optimisation, highlighting a significant difference between US and UK video production practices. Nick, who has experience in America, notes that video schema is standard practice in the US but surprisingly absent among UK video production companies. He emphasises that with AI-driven search becoming dominant, having content in a machine-readable code format is essential for visibility. Nick offers This Video Works services to help implement video schema for existing footage and encourages reading an article that explains the technical details and benefits of this practice.
Digital Marketing Benefits for Automotive SMEs
The clip above introduces both the report below but also an AI driven podcast we created to summarise the key points and to explain how each element works together to build a really impactful impression of a business. To a point each can be used individually but harnessing them together is key to really driving […]