Digital Marketing Benefits for Automotive SMEs
The clip above introduces both the report below but also an AI driven podcast we created to summarise the key points and to explain how each element works together to build a really impactful impression of a business. To a point each can be used individually but harnessing them together is key to really driving […]
Agentic Search Your New Personal Shopping Assistant
Google has introduced a new feature in Agentic Search and Shopping that acts as a personal shopper for consumers, helping them find exactly what they are looking for with really detailed searches. This service allows users to specify unique attributes, making it easier to find products that meet their specific criteria and budget. The integration of Schema and AI enhances the search experience, moving away from traditional single keywords to more complex long-tail keywords based on consumer intent. The announcement of this feature is recent, indicating a shift in how online shopping is evolving.
Video about Botox and the pros and cons
The science behind Botulinum Toxin and who it benefits and at what age
Interviews for documentaries and marketing
Every documentary filmmaker uses interviews as part of what they are trying to do, to tell a story about the people involved and to get their direct input into the story.
The story though comes through from a mix of their words and the visible emotions on screen and the action surrounding it.
Marketing the Ford GTD with and without video
This video compares the announcement of the Ford Mustang GTD in Cool Hunting without video and the Mustang Mach-E with and then looks at how the video of the GTD is elsewhere in the media and how strong the video presence is.
Additional Services
Additional services There is so much more than just shooting and editing video to make sure it works for the client so I thought I’d list some of the services I can offer to help. Some are very much related to producing good video and include licensing and content, and are core to what I […]
The 80/20 rule and how we apply it
The Pareto Principle, or the 80/20 rule, states that for many phenomena 80% of the result comes from 20% of the effort. The principle has been named after Vilfredo Pareto—an Italian economist—who, back in 1895, noticed that about 80% of Italy’s land belonged to 20% of the country’s population. Applying the rule We combine efficient […]
Technical SEO and web development
Technical SEO and web development services Outside of filming and production, most of our support work seems to go into producing fast, secure, mobile friendly sites capable of running video well, and providing the technical SEO to ensure they are found. We also provide fast, secure hosting and site management, taking care of all legal […]
An idea simply connects
An idea simply connects two people The mural is from outside our old recording studio in Birmingham’s amazing Custard Factory from before the pandemic and I always found it inspirational. What thisvideo.works does is tell a story in a way that is compelling and connects the viewer with a solution they’ve been searching for. We’re finding the idea […]
We look much closer
Serious about getting you found … The aim is to produce content that is relevant to your visitors and in particular those searching for solutions you can answer. This isn’t about necessarily getting to the top of every search, just the ones that are important to you. We look closer. We look to identify the […]