Alternative intro video with localised footage

Stratford upon Avon river bridge, aerial view

Alternative intro video with localised footage When deciding to concentrate on smaller projects for This Video Works I wondered whether to position the business as less London focussed. The intro shots on the video that explains what we do starts with the Millennium Bridge, move to Regent Street and into Chelsea, so when I came […]

Schema for the healthcare industry, gyms, trainers and practitioners

video explaining healthcare schema

    Schema for fitness and healthcare The strongest area of business for Schema to help promote a business is healthcare which includes not only the medical industry, but also all the other aspects of healthcare including fitness and alternative therapies. Schema is looking to include all the symptoms and ailments one might be searching […]

Expanding video to communicate better

Video explaining how we cover all four types of learning for marketing and videos encouraging engagement

Shorter clip of explaining Video SEO This is aimed primarily at the medical industry and education, however, the subject of this clip is relevant to many businesses, especially any where you are looking to engage the customer to share information that will help you provide a quote or recommend a course of action. It is […]

BERT and VideoBERT

Cooking ingredients illustrating components for predictive video post by Serious Content, London

BERT and VideoBERT Google’s latest algorithm and predictive video search. BERT is the latest, important, upgrade to Google’s search algorithm. It is bringing machine learning algorithm’s understanding of content and context much closer to ours with the result that searches will be better, closer to what we are actually asking for and crucially, much more […]

Eats, Shoots and Leaves

Adobe stock photo of panda eating shoots and leaves

BERT’s understanding of context is much closer to ours Eats, Shoots and Leaves by Lynne Truss is famous for explaining punctuation and pointing out how a simple comma can change the context of a sentence completely. If it’s hard for us, how hard is it for search engines? BERT is Google’s latest search algorithm and […]

Bringing the Jewellery Quarter to Warwick

bespoke jewellery interview shot by Serious Content, London

Production of 17 interview videos for SEO and FAQ Having created an event video and shot lots of product video for Hamlingtons in Warwick, I filmed the partners talking together to create a series of clips that explained the various services offered. The store has an excellent reputation in the town but Warwick isn’t seen […]

Serious Content are working with 2 CAA approved drone companies

Video thumbnail for blog post about Drones showing stock footage of a dog, compiled and edited by Serious Content, London

Dog and drone   I’m starting to get lots of requests for drone footage, particularly in construction and have looked for people I can work with to provide that. Very pleased to say I have found two companies, both CAA approved that I will use for forthcoming filming. Once I have live footage from a […]

Capturing a jerky wasp in post production

Video thumbnail for a video demonstrating us removing shake from a clip, compiled and edited by Serious Content, London

Wasp on a hot saddle! I tested a new ND filter set on Saturday when we had some really nice hot sun. A white saddle in direct sunlight was ideal to test the filters but a little wasp decided to join me so I quickly tried to film the chap. The result of course was […]

Major of Warwick opening Hamlington’s new store

Video thumbnail for Hamlingtons Jewellers Grand Opening video, shot and edited by Serious Content, London

launch of the new jewellery store Hamlington’s is a very stylish jewellers in the heart of historic Warwick. They have expanded their premises to create a large, prestigious showroom, private viewing rooms and workshop over three floors. I filmed the opening preparations, the Major’s opening and speech, the cutting of the ribbon and the after […]