An idea simply connects
An idea simply connects two people The mural is from outside our old recording studio in Birmingham’s amazing Custard Factory from before the pandemic and I always found it inspirational. What thisvideo.works does is tell a story in a way that is compelling and connects the viewer with a solution they’ve been searching for. We’re finding the idea […]
Serious about content
Serious about producing excellent content … We are serious about content. Researching it, writing it, coding it and getting it found. And getting it found involves research, writing and coding, of SEO and Schema, to ensure the content does get found, and by the right audience. We interview businesses about what makes them special. And in […]
Sustainable men’s fashion at Gabucci (updated)
Gabucci stocking sustainable men’s fashion Gabucci stocking sustainable men’s fashion I produce video and photography content for Gabucci but also write a few blog posts relevant to his market and the labels he sells. This season no exception except for the growing interest in sustainability and traceability in fashion that is really great to […]
Marketing and Monetising Video
monetising video We can build sites, funnels and shoot and edit to monetise video. We understand the process of marketing and can help work with your marketing team to achieve great results, or connect you to ones we know and trust. If you are looking to monetise your video, please get in touch. You […]
Automotive industry Schema and Video SEO
Automotive industry Schema and Video SEO This video talks about marketing videos in the automotive world and how Schema in particular helps promote them online. Schema works particularly well in the automotive sector as it is already coded for brands, products and technical procedures. Couple this with the ability to localise a business and answer […]
Video advertising suits and tailoring for weddings
Video advertising suits and tailoring for weddings We produced a video promoting suits and tailoring for weddings as the UK market opens up for weddings. Our client, Gabucci, also produces suits for private schools and for proms and wanted to promote those too, and they are covered at the end of the video. The clips […]
Alternative Stratford intro video with library footage
Alternative Stratford intro video with library footage Looking at producing an alternative intro video with the footage I inadvertently shot from my bike in Stratford, gave me a great opportunity to show how adding a bit of stock footage can really improve a clip. Getting permission to shoot at Westfield, Stratford would probably not have […]
Explaining researching and writing scripts, Schema, Video SEO and how we get you found in a little more detail.
Explaining Video SEO This is just over ten minutes of the basics of what we do and why it works. In essence, we research what you do, we look at who is looking for your products or services, and why. We look at your competition and the wider market and what is happening on a […]
Everyone needs a bit of B-roll
Footage of Warwick for Hamlingtons, shot by Serious Content, London
BERT and VideoBERT
BERT and VideoBERT Google’s latest algorithm and predictive video search. BERT is the latest, important, upgrade to Google’s search algorithm. It is bringing machine learning algorithm’s understanding of content and context much closer to ours with the result that searches will be better, closer to what we are actually asking for and crucially, much more […]
Eats, Shoots and Leaves
BERT’s understanding of context is much closer to ours Eats, Shoots and Leaves by Lynne Truss is famous for explaining punctuation and pointing out how a simple comma can change the context of a sentence completely. If it’s hard for us, how hard is it for search engines? BERT is Google’s latest search algorithm and […]
Individual jewellery clips
ring bokeh shots for Hamlingtons, shot by Serious Content, London
Winter colours at Gabucci
Gabucci autumn winter 2019 video
Bringing the Jewellery Quarter to Warwick
Production of 17 interview videos for SEO and FAQ Having created an event video and shot lots of product video for Hamlingtons in Warwick, I filmed the partners talking together to create a series of clips that explained the various services offered. The store has an excellent reputation in the town but Warwick isn’t seen […]
Explaining an unusual level of service
One of the benefits of filming is the discussions about a business’s market and service that tends to come out as part of the process.