Marketing the Ford GTD with and without video

1967 Mustang vintage muscle car used to illustrate an article about current Mustangs written by the previous owner of a classic Mustang

This video compares the announcement of the Ford Mustang GTD in Cool Hunting without video and the Mustang Mach-E with and then looks at how the video of the GTD is elsewhere in the media and how strong the video presence is.

Filming management consultants

This clip talks about This Video Works approach to filming management consultants and explaining what they do and their unique benefits.

Introduction to a series of videos on various sectors we’ve worked on talking about some of the issues involved with shooting and scripting.
This clip also covers how we use AI to reduce costs particularly in relation to scripting and colour editing in video.

Filming in the construction industry

This video talks about some of the considerations and difficulties of filming on construction sites. Though we have lots of our own footage shot on construction sites, this series of clips is meant to illustrate in part what can be achieved with stock footage and a script that is based on an original AI derived script, though since edited and made relevant to our services.

Introduction to a series of videos on various sectors we’ve worked on talking about some of the issues involved with shooting and scripting.
This clip also covers how we use AI to reduce costs particularly in relation to scripting and colour editing in video.

Gabucci Winter Video 2020 (updated)

Gabucci video winter 2020 talking about the season, Covid and hopes for 2021

interview watched 8000 times in 6 months This is a short video for Gabucci menswear in Bath, talking about the previous season, Covid and stock and fabrics for 2021. This features on their site and has been viewed nearly 8000 times in the last 6 months. Ali who owns the shop is very well known […]

20 videos and a new site in NY

screenshot from a clip about perceptions of failure for a coaching client, image courtesy motion array

The headline is sightly misleading but factually fairly correct. We have just shot over twenty video clips for a new client and are building him a web site to showcase them and what he does.  What’s most interesting is how the clips can be used and reused over time.   This is a joint project […]

TikTok announce bigger, much bigger video description

Image of girl to illustrate TikTok providing more space for descriptions

TikTok enables better search TikTok has expanded its post description field from 300 characters to 2,200 which enables us to talk about the clip and what business it relates to and where it is, and to get it found. The TikTok algorithm, as on the Chinese version, is really adept at linking younger audiences with […]

Introduction to our services, video produced to be found.

Screenshot from main intro video explaining how This Video Works gets footage found online

The above video is a compilation of the five clips that explain what we do in terms of getting the videos we produce, found. The first is on our home page. We use a combination of good research, to understand your business and ideal customers, a good script to connect the content to the searches […]

How and why we use Search Listening

Screenshot from main intro video explaining how This Video Works uses search listening

The second part of our introduction to how we create videos to connect you to your audience, covers Search Listening. By analysing thousands of relevant search queries, we are able to guage which are the key queries that should lead a visitor to your site, and we use this information to help us write answers […]

YouTube Creator Insights

Screenshot from main intro video explaining how This Video Works uses creator insights

This third clip talks about the developments in YouTube Creator Insights that we hope will give us a greater ability to target YouTube content to precise audiences, interested in our clients offerings.

5 new videos for Gabucci

Ali from Gabucci talking about the 22 summer menswear season

new videos created to show the breadth of a fashion store We’ve just added five new videos to Gabucci to talk about the services they offer as well as introduce new stock for the summer 22 season. The first video covers the Summer 2022 season. We talk about the stock and ranges available and about the […]

An idea simply connects

Kennedy mural from outside our old studio at The Custard Factory Birmingham

An idea simply connects two people The mural is from outside our old recording studio in Birmingham’s amazing Custard Factory from before the pandemic and I always found it inspirational.  What thisvideo.works does is tell a story in a way that is compelling and connects the viewer with a solution they’ve been searching for. We’re finding the idea […]

Serious about content

Serious about producing excellent content … We are serious about content. Researching it, writing it, coding it and getting it found. And getting it found involves research, writing and coding, of SEO and Schema, to ensure the content does get found, and by the right audience. We interview businesses about what makes them special. And in […]

Sustainable men’s fashion at Gabucci (updated)

Van Gils sustainable fashion in video with Stella Era

Gabucci stocking sustainable men’s fashion   Gabucci stocking sustainable men’s fashion I produce video and photography content for Gabucci but also write a few blog posts relevant to his market and the labels he sells. This season no exception except for the growing interest in sustainability and traceability in fashion that is really great to […]