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Marketing Ideas for UK Food Producers: SEO and Content

coffee cup to illustrate blog post about content for food producers, image courtesy pexels.

I wanted to produce an article and report on on marketing for smaller businesses in the catering and food production industries, it is an area of interest to me having done major launches for a number of big brands across the years and also more recently specialist coffee launches in the US in Seattle and […]

Agentic Search Your New Personal Shopping Assistant

Liberty print shirt from R2 Amsterdam and stocked by Gabucci.co.uk representing how Agentic Search is becoming your new personal shopper

Google has introduced a new feature in Agentic Search and Shopping that acts as a personal shopper for consumers, helping them find exactly what they are looking for with really detailed searches. This service allows users to specify unique attributes, making it easier to find products that meet their specific criteria and budget. The integration of Schema and AI enhances the search experience, moving away from traditional single keywords to more complex long-tail keywords based on consumer intent. The announcement of this feature is recent, indicating a shift in how online shopping is evolving.

Gabucci Winter 23/Spring 24

Ali talks about the new season fashions for Winter 23 and Spring 24 for Gabucci and its focus on Italian and Scottish cloth

Part of the Bath Christmas So popular with customers have Ali’s end of year video’s become that we could almost claim they are part of Bath’s Christmas Festivities.

Gabucci Winter Video 2020 (updated)

Gabucci video winter 2020 talking about the season, Covid and hopes for 2021

interview watched 8000 times in 6 months This is a short video for Gabucci menswear in Bath, talking about the previous season, Covid and stock and fabrics for 2021. This features on their site and has been viewed nearly 8000 times in the last 6 months. Ali who owns the shop is very well known […]

Introduction to our services, video produced to be found.

Screenshot from main intro video explaining how This Video Works gets footage found online

The above video is a compilation of the five clips that explain what we do in terms of getting the videos we produce, found. The first is on our home page. We use a combination of good research, to understand your business and ideal customers, a good script to connect the content to the searches […]

Serious about content

Serious about producing excellent content … We are serious about content. Researching it, writing it, coding it and getting it found. And getting it found involves research, writing and coding, of SEO and Schema, to ensure the content does get found, and by the right audience. We interview businesses about what makes them special. And in […]

Sustainable men’s fashion at Gabucci (updated)

Van Gils sustainable fashion in video with Stella Era

Gabucci stocking sustainable men’s fashion   Gabucci stocking sustainable men’s fashion I produce video and photography content for Gabucci but also write a few blog posts relevant to his market and the labels he sells. This season no exception except for the growing interest in sustainability and traceability in fashion that is really great to […]

‘Green Street’, new online hub for independent retailers

image of shoppers from Adobe Stock

Green Street The Retail Sector Council (RSC) has launched a new digital hub offering practical advice for retailers wishing to become more sustainable. Recent research looking at small and medium-sized businesses in the UK found that they are struggling to improve their environmental credentials, and this new hub aims to help with that. The aim […]

Marketing and Monetising Video

monetize video

monetising video We can build sites, funnels and shoot and edit to monetise video. We understand the process of marketing and can help work with your marketing team to achieve great results, or connect you to ones we know and trust. If you are looking to monetise your video, please get in touch.   You […]

Video advertising suits and tailoring for weddings

Video about wedding services and tailoring during the pandemic

Video advertising suits and tailoring for weddings We produced a video promoting suits and tailoring for weddings as the UK market opens up for weddings. Our client, Gabucci, also produces suits for private schools and for proms and wanted to promote those too, and they are covered at the end of the video. The clips […]

Alternative Stratford intro video with library footage

Stratford Shopping Centre featured in retail centred video for video SEO

Alternative Stratford intro video with library footage Looking at producing an alternative intro video with the footage I inadvertently shot from my bike in Stratford, gave me a great opportunity to show how adding a bit of stock footage can really improve a clip. Getting permission to shoot at Westfield, Stratford would probably not have […]