Explaining researching and writing scripts, Schema, Video SEO and how we get you found in a little more detail.
Explaining Video SEO This is just over ten minutes of the basics of what we do and why it works. In essence, we research what you do, we look at who is looking for your products or services, and why. We look at your competition and the wider market and what is happening on a […]
Expanding video to communicate better
Shorter clip of explaining Video SEO This is aimed primarily at the medical industry and education, however, the subject of this clip is relevant to many businesses, especially any where you are looking to engage the customer to share information that will help you provide a quote or recommend a course of action. It is […]
Everyone needs a bit of B-roll
Footage of Warwick for Hamlingtons, shot by Serious Content, London
BERT and VideoBERT
BERT and VideoBERT Google’s latest algorithm and predictive video search. BERT is the latest, important, upgrade to Google’s search algorithm. It is bringing machine learning algorithm’s understanding of content and context much closer to ours with the result that searches will be better, closer to what we are actually asking for and crucially, much more […]
Custom Gutenberg Blocks project
Website built with custom Guttenberg blocks and SASS for technical SEO and video headers by Serious Content, London
Eats, Shoots and Leaves
BERT’s understanding of context is much closer to ours Eats, Shoots and Leaves by Lynne Truss is famous for explaining punctuation and pointing out how a simple comma can change the context of a sentence completely. If it’s hard for us, how hard is it for search engines? BERT is Google’s latest search algorithm and […]
Technical SEO – what is involved?
Image of sifting flour, demonstrating on a blog how technical SEO clears obstructions to fast sites and video, from Serious Content, London
Individual jewellery clips
ring bokeh shots for Hamlingtons, shot by Serious Content, London
Winter colours at Gabucci
Gabucci autumn winter 2019 video
Bringing the Jewellery Quarter to Warwick
Production of 17 interview videos for SEO and FAQ Having created an event video and shot lots of product video for Hamlingtons in Warwick, I filmed the partners talking together to create a series of clips that explained the various services offered. The store has an excellent reputation in the town but Warwick isn’t seen […]
Dwell Time
Engaging with your target audience is crucial. Dwell Time – the time a visitor spends on your site – is important in terms of SEO. It’s widely known that a website visitor gives your site between 5-15 seconds to find what they are looking for. They will remain if they find content that is […]
Serious Content are working with 2 CAA approved drone companies
Dog and drone I’m starting to get lots of requests for drone footage, particularly in construction and have looked for people I can work with to provide that. Very pleased to say I have found two companies, both CAA approved that I will use for forthcoming filming. Once I have live footage from a […]
Capturing a jerky wasp in post production
Wasp on a hot saddle! I tested a new ND filter set on Saturday when we had some really nice hot sun. A white saddle in direct sunlight was ideal to test the filters but a little wasp decided to join me so I quickly tried to film the chap. The result of course was […]
Major of Warwick opening Hamlington’s new store
launch of the new jewellery store Hamlington’s is a very stylish jewellers in the heart of historic Warwick. They have expanded their premises to create a large, prestigious showroom, private viewing rooms and workshop over three floors. I filmed the opening preparations, the Major’s opening and speech, the cutting of the ribbon and the after […]
Switched-on Content for Good SEO
Looking through copywriting websites the other day I was struck by how much excellent online written content is available now, both from freelancers and companies.