March 2024, reboot and the changes we’ve made.
A short clip to talk about why This Video Works is having reboot following a six month break. We needed time to restructure our other business and to outsource more. This has enabled us concentrate full time on This Video Works and we relaunch March 24
Interviews for documentaries and marketing
Every documentary filmmaker uses interviews as part of what they are trying to do, to tell a story about the people involved and to get their direct input into the story.
The story though comes through from a mix of their words and the visible emotions on screen and the action surrounding it.
Marketing the Ford GTD with and without video
This video compares the announcement of the Ford Mustang GTD in Cool Hunting without video and the Mustang Mach-E with and then looks at how the video of the GTD is elsewhere in the media and how strong the video presence is.
Filming management consultants
Introduction to a series of videos on various sectors we’ve worked on talking about some of the issues involved with shooting and scripting.
This clip also covers how we use AI to reduce costs particularly in relation to scripting and colour editing in video.
Gabucci Winter Video 2020 (updated)
interview watched 8000 times in 6 months This is a short video for Gabucci menswear in Bath, talking about the previous season, Covid and stock and fabrics for 2021. This features on their site and has been viewed nearly 8000 times in the last 6 months. Ali who owns the shop is very well known […]
The Museum of Mistranslations
A big part of what I do as a researcher and scriptwriter and indeed as a coder specialising in SEO, is check we’ve got the details correct and make sure everything we do makes the path to your getting found as easy as possible. When I first started interviewing and then filming, it was often […]
Additional Services
Additional services There is so much more than just shooting and editing video to make sure it works for the client so I thought I’d list some of the services I can offer to help. Some are very much related to producing good video and include licensing and content, and are core to what I […]
TikTok announce bigger, much bigger video description
TikTok enables better search TikTok has expanded its post description field from 300 characters to 2,200 which enables us to talk about the clip and what business it relates to and where it is, and to get it found. The TikTok algorithm, as on the Chinese version, is really adept at linking younger audiences with […]
The 80/20 rule and how we apply it
The 80/20 Rule and how we apply it 80% of the result comes from 20% of the effort The Pareto Principle, or the 80/20 rule, states that for many phenomena 80% of the result comes from 20% of the effort. The principle has been named after Vilfredo Pareto—an Italian economist—who, back in 1895, noticed that […]
YouTube Creator Insights
This third clip talks about the developments in YouTube Creator Insights that we hope will give us a greater ability to target YouTube content to precise audiences, interested in our clients offerings.
Traditional SEO supports what we do
The fourth clips talks about how we use traditional SEO, video SEO and AI in particular to identify key terms used by you and your competitors, relevant to your business and the video. I talk about Google’s latest core update and how that benefits video as a marketing tool and also you as a business.
Video to compete with competitor advertising
The final clip talks about using video to highlight the tangible benefits of your business as an alternative to discounting to compete with online advertising.
5 new videos for Gabucci
new videos created to show the breadth of a fashion store We’ve just added five new videos to Gabucci to talk about the services they offer as well as introduce new stock for the summer 22 season. The first video covers the Summer 2022 season. We talk about the stock and ranges available and about the […]
We look much closer
Serious about getting you found … The aim is to produce content that is relevant to your visitors and in particular those searching for solutions you can answer. This isn’t about necessarily getting to the top of every search, just the ones that are important to you. We look closer. We look to identify the […]
John Smedley sustainable fashion
Ali talks about traceability Ali talks about traceability and sustainability from John Smedley wool products in this video for Gabucci. The store is taking seriously it’s commitment to offering as many high quality garments that are sustainably produced, feature recycled materials in the manufacture, organic cloths or even socks made from Bamboo. https://vimeo.com/643275903 Companies that […]