Archives

Agile Branding and Rebranding – what is it?

Jet running to illustrate the concept of agile marketing

Marketing and SEO is going through a major shift as AI is enabling everyone produce far more content and the search engines to present it very differently. We now talk about SEO everywhere, social driven business and agile marketing.

European Accessibility Act 2025

In this video, Nick from This Video Works discusses the implications of the new European Accessibility Act for businesses operating in the EU. He emphasises the importance of making information accessible, which includes implementing closed captions, transcripts, and audio descriptions for videos. The company is also enhancing website accessibility by adding features like adjustable font sizes and contrast options, along with an accessibility statement for clients. Nick encourages feedback to improve accessibility further and highlights the company's commitment to ensuring their websites are easily found.

In this video, Nick from This Video Works discusses the implications of the new European Accessibility Act for businesses operating in the EU. He emphasises the importance of making information accessible, which includes implementing closed captions, transcripts, and audio descriptions for videos. The company is also enhancing website accessibility by adding features like adjustable font sizes and contrast options, along with an accessibility statement for clients. Nick encourages feedback to improve accessibility further and highlights the company’s commitment to ensuring their websites are easily found.

AI-driven search strategies for voice searches and Google AI overviews

In this video, Nick from This Video Works discusses the importance of adapting to AI-driven search strategies to ensure clients are found in voice searches and Google AI overviews. With AI overviews dominating search results, it's crucial to focus on consumer intent rather than just keywords. By creating engaging video content and AI podcasts that answer specific queries, businesses can improve their visibility in search results. Nick shares a recent success story of a client who effectively utilised these strategies to rank highly in their sector. Ultimately, he emphasises the need for businesses to understand and respond to what potential customers are searching for.

The AI Revolution in Search: How UK Video Production and Web Design Can Thrive   As a UK-based video production and web design company, we’ve always been at the forefront of digital trends. But the pace of change has never been more exhilarating – or challenging – than with the rise of AI-driven search strategies. […]

SEO and Database Driven Websites

A boxing ring may seem an unusual visual reference for a web site but I build database driven sites for the specific purpose of getting video, social media and products, services and locations found.

Everything is contained and has power and purpose, and it functions exactly where and how it is meant to.

Research is Key to Connection

Library of books to illustrate research prior to filming for video marketing

A library of books to illustrate research prior to filming for video marketing. Realistically most research is done online through search and industry media.

Understanding what specific audiences are looking for from a business and being able to answer those queries in a video and script is key to connection.

Help For Self Shooters

Editing and other post production services for self shooters looking to promote their businesses

I can help you get the most out of your own footage through research, video editing, AI prompted content, even advice on how best to use your phone or camera.

Filming, Talking to Camera and Interviews

An image of an artist painting to illustrate capturing and creating an image. I film people and also their businesses and am trying to capture an honest, positive reflection of who they are and what they do.

Like an artist painting an image, I’m telling a story, trying to catch a moment. I’m building an honest, positive and hopefully passionate picture of a business and the person, people who run it, why and what connects them to their customers.

Alison’s journey, an introduction

Screen grab of video of Alison Fuller from Hereford estate agents Character and Country

Alison Fuller, a director of a new estate agency Character and Country in Hereford, talks about her background and the service they provide.

Fees – what we charge, and four demos

A roll of film representing the beginnings of this business, I started editing just as the industry started to move from film to digital so have spliced plenty of film together

What we charge for filming, editing, marketing and SEO, and for websites including video and SEO We Can Help You Elevate Your Online Presence with High-Quality Video and Strategic SEO At This Video Works, we specialise in crafting compelling video content that drives results. We go beyond simply filming – we meticulously research and optimise […]

Why YouTube is so good for Video SEO

Video thumbnail for a marketing animation for a digital marketing company, created, compiled and edited by Serious Content, London

Below is a post about why YouTube is such a powerhouse for video SEO. Check out the blog for all the details, but in this short video, I break down one reason why I’m not a huge fan of relying on viral Instagram Reels to build a business. A Reel might get some views, but […]