The Museum of Mistranslations
A big part of what I do as a researcher and scriptwriter and indeed as a coder specialising in SEO, is check we’ve got the details correct and make sure everything we do makes the path to your getting found as easy as possible. When I first started interviewing and then filming, it was often […]
A motorcycle with a story
One of my passions outside of filming is classic and custom motorcycles and usually the story of the build is fascinating and the detail and work quite enthralling. But in an article in BikeEXIF this week, the builder takes it one step further and I think it is something that bears a great deal of […]
Take the Pink Train in Takachiho
A nice environmentally friendly story from Japan about a very colourful train. Having had to turn round on a trip to London last week, as I got a notification tubes may not be running later, and spending over two hours queuing into Bath this morning, I thought I’d put this up for other poor souls […]
20 videos and a new site in NY
The headline is sightly misleading but factually fairly correct. We have just shot over twenty video clips for a new client and are building him a web site to showcase them and what he does. What’s most interesting is how the clips can be used and reused over time. This is a joint project […]
Producing fabric in Italy
Explaining Gabucci cloth Gabucci’s cloth for suits and shirts is specified, the wool comes from England, Scotland or Italy and is then produced in Italian mills before being made into suits and shirts, usually in Germany or Holland, before coming back to the store. The clip below explains this and the commitment to quality and […]
New autumn stock Gabucci
First of a set of new videos for Gabucci added to their site We’re just in the process of uploading and coding new season clips for Gabucci and uploading around 150 new products. We’ve also shot all the photography and will be adding the SEO code via the database for speed and efficiency. This proved […]
Recent websites
A few examples of our work It’s probably not too surprising that prospective new clients are also considering how their current website performs, when they think of adding video. We have just started to market the services we offer and everyone so far considering video is also considering either a new site or work on […]
Jazz week in Bath and Brum ..
I started writing a weekly post for Gabucci on music events and comedy etc around Bath a month ago, and it’s getting lots of likes and customers seem to enjoy and appreciate it. Sometimes I link to products for sale subtly and sometimes less so but what really seems to matter is connecting to the […]
Additional Services
Additional services There is so much more than just shooting and editing video to make sure it works for the client so I thought I’d list some of the services I can offer to help. Some are very much related to producing good video and include licensing and content, and are core to what I […]
TikTok announce bigger, much bigger video description
TikTok enables better search TikTok has expanded its post description field from 300 characters to 2,200 which enables us to talk about the clip and what business it relates to and where it is, and to get it found. The TikTok algorithm, as on the Chinese version, is really adept at linking younger audiences with […]
The 80/20 rule and how we apply it
The 80/20 Rule and how we apply it 80% of the result comes from 20% of the effort The Pareto Principle, or the 80/20 rule, states that for many phenomena 80% of the result comes from 20% of the effort. The principle has been named after Vilfredo Pareto—an Italian economist—who, back in 1895, noticed that […]
Making music
This Video Works with a good friend and producer in Connecticut, just north east of NY, on occasional joint projects. We have a shared background in the music industry and of producing live events. We also both script and have extensive research experience. Nancy started in radio as a writer and moved into production and […]
Introduction to our services, video produced to be found.
The above video is a compilation of the five clips that explain what we do in terms of getting the videos we produce, found. The first is on our home page. We use a combination of good research, to understand your business and ideal customers, a good script to connect the content to the searches […]
How and why we use Search Listening
The second part of our introduction to how we create videos to connect you to your audience, covers Search Listening. By analysing thousands of relevant search queries, we are able to guage which are the key queries that should lead a visitor to your site, and we use this information to help us write answers […]
YouTube Creator Insights
This third clip talks about the developments in YouTube Creator Insights that we hope will give us a greater ability to target YouTube content to precise audiences, interested in our clients offerings.