Skip to content

Category: Making video

Clips how and why we made the video and behind the scenes footage

Filming, Talking to Camera and Interviews

An image of an artist painting to illustrate capturing and creating an image. I film people and also their businesses and am trying to capture an honest, positive reflection of who they are and what they do.

Like an artist painting an image, I’m telling a story, trying to catch a moment. I’m building an honest, positive and hopefully passionate picture of a business and the person, people who run it, why and what connects them to their customers.

Why YouTube is so good for Video SEO

Video thumbnail for a marketing animation for a digital marketing company, created, compiled and edited by Serious Content, London

Below is a post about why YouTube is such a powerhouse for video SEO. Check out the blog for all the details, but in this short video, I break down one reason why I’m not a huge fan of relying on viral Instagram Reels to build a business. A Reel might get some views, but […]

Branding

This clip looks at branding and how video can help smaller businesses and consultancies build a tangible brand that customers will recognise and respond to.

This clip looks at branding and how video can help smaller businesses and consultancies build a tangible brand that customers will recognise and respond to.

How to beat AI in search

This clip follow lots of research into how AI is affecting online search optimisation and the volume of content currently being produced, and how well researched, well produced video, that is also coded for the search engines to read can and will outperform AI in search.

This clip talks about how we work with you to help you talk confidently on camera to introduce your business or consultancy.

Helping you to speak to camera

This clip talks about how we work with you to help you talk confidently on camera to introduce your business or consultancy.

This clip talks about how we work with you to help you talk confidently on camera to introduce your business or consultancy.

Codecs and future use

This clip covers a brief overview of the codecs and cameras we use, that clients are welcome to reuse the content and license agreements for stock footage and talent.

This clip covers a brief overview of the codecs and cameras we use, that clients are welcome to reuse the content and license agreements for stock footage and talent.

March 2024, reboot and the changes we’ve made.

A short clip to talk about why This Video Works is having reboot following a six month break. We needed time to restructure our other business and to outsource more. This has enabled us concentrate full time on This Video Works and we relaunch March 24

A short clip to talk about why This Video Works is having reboot following a six month break. We needed time to restructure our other business and to outsource more. This has enabled us concentrate full time on This Video Works and we relaunch March 24

Gabucci Winter 23/Spring 24

Ali talks about the new season fashions for Winter 23 and Spring 24 for Gabucci and its focus on Italian and Scottish cloth

Part of the Bath Christmas So popular with customers have Ali’s end of year video’s become that we could almost claim they are part of Bath’s Christmas Festivities.

Video promoting the opportunities for apprentices in construction

Video for construction industry client shot and edited by Serious Content, London

We conceived the video to be shot entirely on location at live building sites around the West Midlands and to film exclusively staff and subcontractors of J A Burke. The interviews were shot in quite noisy and dusty circumstances but you get the real experience of being on a busy construction site.

Filming management consultants

This clip talks about This Video Works approach to filming management consultants and explaining what they do and their unique benefits.

Introduction to a series of videos on various sectors we’ve worked on talking about some of the issues involved with shooting and scripting.
This clip also covers how we use AI to reduce costs particularly in relation to scripting and colour editing in video.

Filming in the construction industry

This video talks about some of the considerations and difficulties of filming on construction sites. Though we have lots of our own footage shot on construction sites, this series of clips is meant to illustrate in part what can be achieved with stock footage and a script that is based on an original AI derived script, though since edited and made relevant to our services.

Introduction to a series of videos on various sectors we’ve worked on talking about some of the issues involved with shooting and scripting.
This clip also covers how we use AI to reduce costs particularly in relation to scripting and colour editing in video.

A motorcycle with a story

custom tribsa motorcycle to illustrate the power of a good story, image courtesy BIKEEXIF

One of my passions outside of filming is classic and custom motorcycles and usually the story of the build is fascinating and the detail and work quite enthralling. But in an article in BikeEXIF this week, the builder takes it one step further and I think it is something that bears a great deal of […]

20 videos and a new site in NY

screenshot from a clip about perceptions of failure for a coaching client, image courtesy motion array

The headline is sightly misleading but factually fairly correct. We have just shot over twenty video clips for a new client and are building him a web site to showcase them and what he does.  What’s most interesting is how the clips can be used and reused over time.   This is a joint project […]