Technical SEO for AI search: the site audit checklist
Technical SEO for AI search demands more than good on-page copy, it requires a robust technical foundation that most sites simply don’t have yet. Good on-page SEO used to be enough: write a well-structured page, earn some decent backlinks, and Google would reward you with rankings. That era hasn’t completely ended, but the rules have […]
AI SEO for small businesses: tools and a 30-day plan
Search results look different in 2026. Google AI Overviews now summarise answers at the top of the page for a significant share of queries. Perplexity cites specific sources by name, and ChatGPT and similar large language models can recommend businesses directly in response to questions like “who should I use for X in London?” For […]
Shoot a confident business video without a teleprompter
Nick from This Video Works explains why teleprompters are a poor investment for most people, making them appear wooden and unnatural on camera. He shares his experience of buying expensive teleprompters that now gather dust, and advocates for building confidence to speak directly to camera instead. Drawing from his background as a researcher who interviewed business leaders across Europe, Nick offers a personalised approach to video production, working alone or with minimal crew to give clients time to become comfortable on camera. He emphasises helping people come across authentically, building trust with their audience, which he considers far more valuable than relying on teleprompters.
Schema markup for UK businesses: a practical guide
Nick from This Video Works discusses the underutilisation of Schema markup in the UK, where only about 11% of companies use it despite its critical importance for modern search optimisation. He explains that while major companies implement Schema, smaller UK businesses largely ignore this powerful SEO tool. Schema markup helps websites get found in AI-driven search results, improves citations, enhances visibility in AI overviews, and is particularly effective for voice search recommendations. Nick emphasises that with AI now driving search, Schema has become essential for businesses wanting to be discovered online, and encourages UK companies to start implementing this crucial technology.
Video schema markup: a practical VideoObject guide
This content discusses the importance of video schema markup for search engine optimisation, highlighting a significant difference between US and UK video production practices. Nick, who has experience in America, notes that video schema is standard practice in the US but surprisingly absent among UK video production companies. He emphasises that with AI-driven search becoming dominant, having content in a machine-readable code format is essential for visibility. Nick offers This Video Works services to help implement video schema for existing footage and encourages reading an article that explains the technical details and benefits of this practice.
AI-optimised video content: what it really means in 2026
AI optimised video content, showing how video content can be used successfully to get you found online.
AI Search Focussed Articles for Gabucci
We’ve added three articles to Gabucci.co.uk to compliment videos we shot this spring about fitting grooms for weddings. It’s an area we’ve done really well in getting Gabucci into AI overviews, citations and as regular recommendations on voice search. The first article talks about the location of the store in the heart of Bath’s main […]
Video vs written content: which wins AI search in 2026?
Article from this Video Works explaining how AI optimised video and written content, both can and should be used together to successfully to get you found online.
How to Get Your Business Recommended by AI Search Engines
This video introduces a comprehensive guide on how to get discovered by major AI platforms including ChatGPT, Perplexity, DeepSeek, Claude, and Gemini. Nick, who has worked as a beta tester with Gemini, explains strategies for appearing in AI overviews that position you at the top of Google search results, as well as techniques for voice search optimisation. The content covers the changing landscape of search and emphasizes the importance of understanding and following current best practices to ensure visibility across these AI-powered platforms.
Video content strategy for SMEs: plan, film and repurpose
A video content strategy is essentially a plan that connects what you film to where you publish it, and how you make the most of it.
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Choosing the right video production company in the UK
This video introduces an article about helping larger companies find the right video production company. Nick from this Video Works explains the article helps t understand the questions to ask to find the right video production company.
What to Look for in a UK Video Production Company
Nick from This Video Works presents an educational article about selecting video production companies, with a specific focus on smaller companies and local search optimisation.
Spring Summer Knitwear Video for Gabucci
This presentation showcases a premium knitwear collection featuring products from Scottish and Italian manufacturers. The Scottish line includes fine merino wool and lamb’s wool pieces in various styles like half-zip, round neck, turtleneck, and roll neck. The Italian collection features colourful, handmade knitwear with unique 3D padded textures, available in wool-acrylic blends for winter and cotton-acrylic mixes for spring-summer. All pieces are produced in limited quantities to ensure exclusivity, are machine washable, and maintain their shape.
March, mental health tips in English and Polish
Post covering March as a time for change and rejuvenation for Polish Language Counselling, a South London counselling service for Polish and English speakers in London.
Environmental Policy Video for Gabucci
A discussion about how global warming and climate change are impacting businesses, specifically focusing on sustainable fabric sourcing practices. Ali explains their company’s commitment to environmental responsibility by sourcing fabrics locally within Europe rather than from China, emphasising organic and environmentally friendly production methods. They highlight the importance of considering the origin, distance traveled, and composition of fabrics to reduce environmental impact while maintaining quality standards.