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Casentino cloth

Casentino Monastry Tuscany courtesy Adobe Stock Images

Casentino a famous Italian wool, is in danger of losing its last regional factory in Tuscany   Gabucci, one of our clients, specifies both British and Italian wools in the production of their suits and Casentino, a wool from Tuscany, is one of their favourites. It is both durable and water proof and was a […]

5 new videos for Gabucci

Ali from Gabucci talking about the 22 summer menswear season

new videos created to show the breadth of a fashion store We’ve just added five new videos to Gabucci to talk about the services they offer as well as introduce new stock for the summer 22 season. The first video covers the Summer 2022 season. We talk about the stock and ranges available and about the […]

Content creation to support business

Venti shirt from Gabucci linking festivals to fashion

Matching shirts to festivals For Gabucci, as well as producing videos about the store and services, we are starting to link the shirts to local and wider events where they would be particularly suitable. We are doing this on Instagram and within the Gabucci site blog and we began with guitar themed shirts for Glastonbury. […]

Technical SEO and web development

Harley filmed for an MOT by thisvideo.works

Technical SEO and web development services Outside of filming and production, most of our support work seems to go into producing fast, secure, mobile friendly sites capable of running video well, and providing the technical SEO to ensure they are found. We also provide fast, secure hosting and site management, taking care of all legal […]

An idea simply connects

Kennedy mural from outside our old studio at The Custard Factory Birmingham

An idea simply connects two people The mural is from outside our old recording studio in Birmingham’s amazing Custard Factory from before the pandemic and I always found it inspirational.  What thisvideo.works does is tell a story in a way that is compelling and connects the viewer with a solution they’ve been searching for. We’re finding the idea […]

We look much closer

Serious about getting you found … The aim is to produce content that is relevant to your visitors and in particular those searching for solutions you can answer. This isn’t about necessarily getting to the top of every search, just the ones that are important to you. We look closer. We look to identify the […]

Serious about content

Serious about producing excellent content … We are serious about content. Researching it, writing it, coding it and getting it found. And getting it found involves research, writing and coding, of SEO and Schema, to ensure the content does get found, and by the right audience. We interview businesses about what makes them special. And in […]

New faster, more secure site for Gabucci, Bath

Gabucci Menswear Bath

We’ve just launched a new, much faster site for Gabucci and built on the security too as during the pandemic we started to see globally a huge surge in attacks especially to e-commerce sites. As we provide photography and video for the site and are starting to add and create more social media, we’ve added […]

Serious Content (updated)

Serious Content production resource for video and marketing - new website

Serious Content used to be my production company in London and Birmingham complete with large studio for filming and recording interviews. I’ve not fully launched but I’m restarting the filming and scriptwriting and research as This Video Works and planning to work closely with a good friend and scriptwriter/producer in NY on joint projects. The […]

Stockholm fashion focus on sustainability

recycled fashion

Stockholm Fashion Week has just ended with a strong commitment to tackle the issues of waste, over production and toxicity and looking at ways to increase recycling of materials. The event included numerous events talking about Sustainable Fashion, the whole show mixing discussions on sustainability, technology and creativity and how they can benefit everyone.

Sustainable men’s fashion at Gabucci (updated)

Van Gils sustainable fashion in video with Stella Era

Gabucci stocking sustainable men’s fashion   Gabucci stocking sustainable men’s fashion I produce video and photography content for Gabucci but also write a few blog posts relevant to his market and the labels he sells. This season no exception except for the growing interest in sustainability and traceability in fashion that is really great to […]

John Smedley sustainable fashion

Sustainable Fashion John Smedley from Gabucci video

Ali talks about traceability Ali talks about traceability and sustainability from John Smedley wool products in this video for Gabucci. The store is taking seriously it’s commitment to offering as many high quality garments that are sustainably produced, feature recycled materials in the manufacture, organic cloths or even socks made from Bamboo. https://vimeo.com/643275903 Companies that […]

‘Green Street’, new online hub for independent retailers

image of shoppers from Adobe Stock

Green Street The Retail Sector Council (RSC) has launched a new digital hub offering practical advice for retailers wishing to become more sustainable. Recent research looking at small and medium-sized businesses in the UK found that they are struggling to improve their environmental credentials, and this new hub aims to help with that. The aim […]

Marketing and Monetising Video

monetize video

monetising video We can build sites, funnels and shoot and edit to monetise video. We understand the process of marketing and can help work with your marketing team to achieve great results, or connect you to ones we know and trust. If you are looking to monetise your video, please get in touch.   You […]