Branding

This clip looks at branding and how video can help smaller businesses and consultancies build a tangible brand that customers will recognise and respond to.

This clip looks at branding and how video can help smaller businesses and consultancies build a tangible brand that customers will recognise and respond to.

How to beat AI in search

This clip follow lots of research into how AI is affecting online search optimisation and the volume of content currently being produced, and how well researched, well produced video, that is also coded for the search engines to read can and will outperform AI in search.

This clip talks about how we work with you to help you talk confidently on camera to introduce your business or consultancy.

Helping you to speak to camera

This clip talks about how we work with you to help you talk confidently on camera to introduce your business or consultancy.

This clip talks about how we work with you to help you talk confidently on camera to introduce your business or consultancy.

March 2024, reboot and the changes we’ve made.

A short clip to talk about why This Video Works is having reboot following a six month break. We needed time to restructure our other business and to outsource more. This has enabled us concentrate full time on This Video Works and we relaunch March 24

A short clip to talk about why This Video Works is having reboot following a six month break. We needed time to restructure our other business and to outsource more. This has enabled us concentrate full time on This Video Works and we relaunch March 24

Gabucci Winter 23/Spring 24

Ali talks about the new season fashions for Winter 23 and Spring 24 for Gabucci and its focus on Italian and Scottish cloth

Part of the Bath Christmas So popular with customers have Ali’s end of year video’s become that we could almost claim they are part of Bath’s Christmas Festivities.

A video to introduce you a rather special property service

Gerri talks about the process of clearing the energy in a property

We all have stories about difficulties selling properties or just getting a feeling about a place.

Well if that feeling may not be quite as positive as hoped, Gerri may be the answer. She is a reiki master, and a holistic and complementary therapist spiritual teacher and coach.

Interviews for documentaries and marketing

Peter Cooks Van in Ludlow. Short clip hand held on new Sony camera on a busy Saturday in Ludlow, a quaint market town on the Welsh border.

Every documentary filmmaker uses interviews as part of what they are trying to do, to tell a story about the people involved and to get their direct input into the story.

The story though comes through from a mix of their words and the visible emotions on screen and the action surrounding it.

Marketing the Ford GTD with and without video

1967 Mustang vintage muscle car used to illustrate an article about current Mustangs written by the previous owner of a classic Mustang

This video compares the announcement of the Ford Mustang GTD in Cool Hunting without video and the Mustang Mach-E with and then looks at how the video of the GTD is elsewhere in the media and how strong the video presence is.

Video promoting the opportunities for apprentices in construction

Video for construction industry client shot and edited by Serious Content, London

We conceived the video to be shot entirely on location at live building sites around the West Midlands and to film exclusively staff and subcontractors of J A Burke. The interviews were shot in quite noisy and dusty circumstances but you get the real experience of being on a busy construction site.

Gabucci Winter Video 2020 (updated)

Gabucci video winter 2020 talking about the season, Covid and hopes for 2021

interview watched 8000 times in 6 months This is a short video for Gabucci menswear in Bath, talking about the previous season, Covid and stock and fabrics for 2021. This features on their site and has been viewed nearly 8000 times in the last 6 months. Ali who owns the shop is very well known […]

Four videos added to True Self Liberation (updated)

Video for True Self Liberation, Therapeutic Life Coaching showing diverse means of travel relevant to the metaphors used in therapy

new interview clips describing therapeutic Life Coaching We’ve added four interview clips talking about Willow’s Therapeutic life Coaching, an online service to help clients in the UK and US work through and understand issues in their life. The interview above explains how she uses metaphors to simplify the experience and guide her clients through the […]

A motorcycle with a story

custom tribsa motorcycle to illustrate the power of a good story, image courtesy BIKEEXIF

One of my passions outside of filming is classic and custom motorcycles and usually the story of the build is fascinating and the detail and work quite enthralling. But in an article in BikeEXIF this week, the builder takes it one step further and I think it is something that bears a great deal of […]

20 videos and a new site in NY

screenshot from a clip about perceptions of failure for a coaching client, image courtesy motion array

The headline is sightly misleading but factually fairly correct. We have just shot over twenty video clips for a new client and are building him a web site to showcase them and what he does.  What’s most interesting is how the clips can be used and reused over time.   This is a joint project […]

How and why we use Search Listening

Screenshot from main intro video explaining how This Video Works uses search listening

The second part of our introduction to how we create videos to connect you to your audience, covers Search Listening. By analysing thousands of relevant search queries, we are able to guage which are the key queries that should lead a visitor to your site, and we use this information to help us write answers […]

5 new videos for Gabucci

Ali from Gabucci talking about the 22 summer menswear season

new videos created to show the breadth of a fashion store We’ve just added five new videos to Gabucci to talk about the services they offer as well as introduce new stock for the summer 22 season. The first video covers the Summer 2022 season. We talk about the stock and ranges available and about the […]